Tuesday, October 25, 2011

Marketing Your Business

Marketing Your Business
The Future of Marketing

Tom Prendergast recently revealed to members of Veretekk his view of how the launch of Veretekk V2 in the next couple of months will mark a step change for how online business will be marketed. During the past 18 months the various Veretekk marketing assets have been updated so as to offer one seamless application.

The Platinum control panel, a top SEO results tool, which can be used by group leaders to assist member of their group with their marketing efforts will also be upgraded. I have personally used this tool during its development and it can very quickly take your sites up to the top of search engine results.

Both products will have new features and create more ways of earning more money online. watch this space for more details.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Sunday, October 23, 2011

Marketing your business

Marketing Your Business
Unique Mentoring Offer

Today saw the launch of the the Warriors Training course, run by Butch Hamilton the Marketing Director of Veretekk. This was the first time that members of the general public had access to mentoring from Butch who is a master of Internet Marketing.

The mentoring session today demonstrated just how to use the Google search engine to obtain more information about a particular company or site, as well as using Alex.com to provide more enhanced information.

Many people talk about back links being an important factor regarding search engine results and you can do a quick check by using the link feature in a Google search box such as links:davidogden.org Fascinating insights on what you can discover about any website, business or person. The session was recorded and I highly recommend watching in to learn how to market your business.

You can catch up with the details by registering at http://thewarriortrainingcourse.com/ If you have any questions please feel free to contact me

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Monday, October 17, 2011

Marketing your Business - Mentoring Course

Marketing Your Business
Unique Mentoring Offer

Have you ever wondered why a few people succeed but most people end up spinning their wheels and getting nowhere fast. Would you like to learn from experts, who are not only successful but who are prepared to provide you with a Blueprint to success.

This public one of kind mentoring has never been made available before however the techniques have been used by a limited number of people who have achieved consistent results in building successful returns from many online business opportunities.

The course itself is free, however you will need to invest small sums of money to purchase materials such as domains, hosting tools and application. it is expected the course will commence this week with two weekly session, which will be recorded you you can watch them at a time convenient to you.

for more details sign up at http://thewarriortrainingcourse.com/ If you have any questions please feel free to contact me

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Thursday, October 13, 2011

Healthy Weight Loss - Obesity

Healthy Weight Loss
Obesity news

Over one third of American adults are Obese according to the centres for Disease control and Prevention and this is backed up by a recent report from the Trust for Americas Health and the Robert Wood foundation, which found that Obesity increased in 16 states over the past year and not one state showed a decline.

Obesity is a worldwide problem and over the past 30 years the percentage of obese men has doubled to 10% and for women has now reached 14% of the population.

What is perhaps more worrying is fact that just an extra serving of unhealthy fast food can represent an increase of just under one pound a year. So you need to think twice before asking for more.

Did you know that according to research carried out at Harvard, if you you have four obese friends, it doubles your chance of becoming obese, the exact cause is not known but a possible explanation could be that if a person is around others with unhealthy eating habits, they may pick up those same bad eating habits.

Healthy weight Loss
Phone 386 308 1956 after 6PM EST

Sunday, October 02, 2011

Marketing Your Business

Marketing Your Business
Are You Always Truthful

I know that when I first started marking I used to use pre written sales letters for products I was selling, you know the one I mean how I lost 22 lbs in four weeks etc. Now I have never had a weight problem, my weight has been constant for 40 years, so it is right to market in this way.

Generally speaking I avoid making these statements because I no longer try to sell my products but just present information relating to the products, so in the case of the example above I would write an article about the benefits of losing weight.

I recent made started a thread in the warriors forum to find out if other members were truthful or not. http://www.warriorforum.com/main-internet-marketing-discussion-forum/461867-you-always-when-truthful-marketing-your-business.html#post4788399 and was quite surprised by the number of people who are still responding. Some like me agree when they started they knew no better, when they brought into a way of marketing which was a lie. Others have stood firm from the beginning.

One thing is very sure if you try marking your business based on a lie, you will be found out and live to regret it. Everything you do on the Internet is recorded and will be available long after you are dead and buried. the is no hiding place. So think twice before joining an opportunity which expects you to lie.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Saturday, September 24, 2011

Marketing Your Business

Marketing Your Business
How not to market your business

I have not been posting recently as I have been engaged in conversations on a few forums, studying what works and what doesn't. No - forums are designed for discussion not as a place to build backlinks as some people try.

Forums such as The Warrior Forum and WAHM do not allow signatures to be added to posts until a certain criteria is met, in order to reduce fly bye posters. Usually there are also rules about links in posts or where you can promote you business, break any of the rules and you will be suspended or even banned. They are however great place to learn about marketing you business and at the same time get answers to questions or clarification on what works and what doesn't. But not everyone understand the advise been given out.

I having been looking at how people advertise their business in the WAHM forum and these are some of the headings.

This is the easiest way to make money online and you will guaranteed
7 posts with same content in last 3 days
Work from home free! Make extra money!
over 51 posts in two weeks

All the above posts contain exactly the same content, nothing new or informative a complete waste of time, unfortunately all they do is clog the system, I do not know why they continue.

Now compare that with my advertisement in the same part of the forum

How to Earn Money in Property
2 posts in three days in one thread so that the reader can learn a little more about my business each time. You need to engage the reader and earn their trust and respect, providing information which will assist them in making a decision, rather than try to wear them down with the same old tired message. It is not only forums that suffer from this mentality some people use email in a similar way.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Monday, September 19, 2011

Marketing Your Business Why Free does Not Work

Marketing Your Business
Why Free does not work

This is a continuation of my previous post which I also posted on on the warrior forum which has an Alexa ranking of 139, meaning it is popular place to discuss Internet business. Now I am talking about discussions, not just somewhere to post a comment. There are many differing opinions but in general their is a realisation that free is not good for business. One comment was from someone who was prepared to give away a million copies of his software, just to have a huge list to market too, this is a big mistake, if he had only charged $1 he could have put a million dollars in the bank. The old saying is a bird in the hand is worth two in the bush springs to mind

There is no such thing as a free lunch, if you want something you need to be prepared to pay for it, if you want people to work with you you want a commitment and someone will always perform better if money is at stake.

Some years ago when I was running a Pub I discovered that by linking staff payments to the weekly takings the staff loyalty and turnover increased, and the staff also started coming up with ideas on how to attract more customers. One idea was to replace buy one get one free with 4 glasses for the price of 3 and it worked great.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Friday, September 16, 2011

Marketing your business

Marketing Your Business
Why Free does not work

Many marketers suggest giving away something free when marketing you business online, but this can attract the wrong type of people. If you are selling a product or service which requires ongoing payments by customers you are better to be honest and inform them up front. I have seen many people suckered into a business and then finding out that they need to spend hundreds and sometimes thousands to purchase extra essential tools, leads and websites. this is bad for business and usually forms part of some get rich quick scam.

The other thing to remember if you are using an email campaign is free is a word often blocked by spam checkers so your messages will not get through.

If people cannot afford you product or service don't let them waste your time, it is better spent your energy nurturing customers who do have money, to be honest people who want to succeed will find the money. Some people will even hold a garage sale to start their business.

The stark fact is you cannot start any kind of business without money online is no different to offline. You need to put your money where your mouth is and yes it also means you have to work at it. It might take a minimum of six months before you get a return on your investment and longer to get into profit. Offline it takes years to get into profit and the costs are greater.

So now you see why free does not work.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Thursday, September 08, 2011

Marketing your Business

sell my house

Selling you property can be a very time consuming business if you do not get it right and many people prefer to use an Agent or Realtor to save them the time and effort, however there is always the question arising are they value for money. More people are now turning to the Internet and placing their own adverts on classified sites. Where their adverts may be hidden amongst other categories, now I have been marketing on line for many years and know that placing classified ads online just does not bring results.

You need to to have your property information on a site specialising in properties. When I sold my property in Malaysia, I actually built and promoted a website solely to sell my condominium and it worked my property appeared in top search engine results and was sold in a month. compare that with a friend of mine who's apartment in the same condominium which was been marketed by an estate agent and also by his own online placing of classifieds which took over a year to sell.

Not only did mine sell quicker but I got a higher price and saved some 10% in agents fees. Now building a website just to sell one property is not feasible for most people, so the next best thing is to find a property marketing site site which has clients searching for properties.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Tuesday, September 06, 2011

Top SEO Results Tool

Marketing Your Business

Houses for Sale

Today was a day of frustrations, it started ok I did my online marketing and then decided to to do some offline marketing of my sell my house property business, but combine that with a fitness session by using my mountain bike. The route I chose was the old coastal road. I packed a few leaflets in my hydration pack and set off. Before I had gone too far I had to stop and adjust my saddle as it was working loose on the gravel dirt track. Saddle fixed and I was on my way, spotted a house with a for sale sign. Nice house but no one home, tool some pictures and set off down the route. A few miles later another nice house but again no one home. spoke to neighbours across road and learn owner has Internet cafe in Sindangan. Got the phone number, readjusted my saddle and decided to head home for lunch.

After lunch, started trying to contact owners of properties and guess what not one reply. One person had 5 different numbers and did not answer, unbelievable. I had one email address but that was useless as the domain was missing. I tried on and off all afternoon and by evening time the whole network was busy so what can one do.

Yes network problem's are out with ones control however if you want to sell something you need to answer phones, it is almost as if the owners are not interested in selling.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Saturday, September 03, 2011

Marketing your Business

Marketing Your Business

Today is a departure from my usual tips on how to market your business, as I discovered new company with a unique marketing plan which not only can save people money when moving house but can also be turned into a business. The worlds finances are still in dire strakes and many people are struggling to sell houses to reduce their debt burden. The problem is there are few buyers and the costs of moving house can mount up quickly. I should know having moved house earlier this year.

  • The company provides a free listing for all sellers and if the property is not sold in 12 weeks pay the seller a small weekly compensation until sold.
  • Buyers are also encouraged to use the service and will have legal fees and survey paid plus 50% of removals costs.
That is a win win situation for both parties, but how can they afford all this, the answer is advertising, you see moving home incurs many ancillary costs and companies are only to keen to keen to have advertising on high traffic sites listed in Alexa. On top of which they have a number of international investors.

So now what of the business side, well interested parties can buy a franchise for a particular area and earn commissions on all sales in that area, in addition they can earn money from sub affiliates either in their area or from anywhere in the world. Now I think they have all angles covered and we will have to see how everything pans out, The only thing I do not like is the early starter Guarantees, which sound a bit get rich quick, but I can understand this is needed in order to get the all areas covered as soon as possible and the guarantees will not last forever.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Wednesday, August 31, 2011

Marketing your Business

Marketing Your Business

Many people become confused when they use SEO techniques to market their business and it is usually because most so called SEO expert start talking about PPC (pay per click),keyword density, page ranking, duplicate content or Google algorithms and the like.

You do not need to worry about any of this, use Google webmaster guidelines as a starting point and ensure that your main website is correctly titled with Metatags for both keywords and description. The title will display in your browser and the description will show up in the search results so both should contain your main keyword phrase if possible,

You have probably heard about back links being necessary to to improve the position of where your website appears in results, so how do you go about getting back links. In my opinion the best backlinks are the ones you create yourself because you can ensure they are correctly tagged , not only that but you can provide potential customers with more information at the at the same time. you can do this by creating blogs and posting to them on a daily basis and also by placing free classified ads on known to be frequented by search engine spider, looking for new content.

Your backlinks will grow slowly in time, because you are working on a long term strategy. you can also use the feeds from one of your blogs to provide updated content to your website. The fact you may be syndicating similar content in multiple blogs will not be regarded as duplicate content.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Philippines Better Home Based Business

Tuesday, August 30, 2011

Marketing your Business

Creative Writing for the Internet

You can easily get your creative writing juices flowing my starting some form of daily diary, keeping people up to date about what you are doing, it does not have to be too elaborate. But it will soon become a habit. I actually started creative writing on the Internet to support adventure racing, and produced daily blogs and reports on my exploits which people found interesting and enabled me to get sponsors each race cost on average $12,000 for entries, travel etc.

It helps if you have an interest in what you are writing about'

Below is am example of todays diary, one of my long term aims is to organise adventure sports in the Philippines so I am running a dairy which let people know about my interests a mixture of work and pleasure letting people know I am a real person not just someone trying to make money from them.

Life In the Philippines

Today was an interesting day, started well with an online webinar where Tom Prendergast explained how Blogfather RSS feeds can be used as SEO assets to power unlimited websites, a great reminder on how easy SEO can be. I then spend a couple of hours on marketing before going out on my mountain bike.

I use my mountain bike as a way to keep fit and today was a trip of exploration the first part of the trip was along a road that I had driven in my 4*4, its strange when driving it did not seem that most of it was uphill. Anyway I crossed the main Sindangan- Dipolog road and up a sharp short hill along a stony track into the unknown, hoping that it would lead me to the coastal road and home. The ride was quite interesting passing my occasional houses and a couple of villages. there were a few people on the track and 3 to 4 motorbikes. The track undulated and twisted and turned around small hill and at one place I nearly got caught out, heading downhill I rounded a corner to find a rubbish tip with people dumping rubbish down a hillside, the stones were replaced by thick mud, not the place to fall, I was lucky dodging a couple of dogs and was soon climbing up the next hill. Eventually I reached the summit and could see the vista of Sindangan Bay and the track dropped sharpl y away. At times I had to keep the brakes on a go slowly not knowing what was around the corner, at other times I could just let rip. Towards the end a motor cycle passed me and I speeded up using him as a guide as to what lay ahead. The track did join the coastal route some 500 metres from my starting point, so now I have a second circular route.

Back home I discovered my satellite card is not working so i tried to contact the provider Cignal with little success kept getting crossed lines or calls would drop out, got very frustrated, tried emailing but replies take 48 hours or more. Talk of how not to run a business. Cignal do not know what service is. so guess the evening entertainment will be reading.

Until the next time David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Phillipines Better Home Based Business
 Creative Writing for the Internet

Monday, August 29, 2011

Free online conference room

Marketing your Business Free online Conference Room

The rising costs of travel due to fuel price hikes and the downturn in the economy is forcing many companies to look at ways of reducing costs. If your business has a number of offices, or you have have personal who travel to meet with clients substantial savings can be made.

Looking back a the time I worked in the Oil Industry, I used to travel from Scotland to London on a regular basis. my meetings were generally scheduled in the early morning, so I used to travel down the night before and stay in hotel, charging the cost to the company including meals, on top of the costs of flights and taxis. In addition I would go out to lunch, charging it to the company before catch an afternoon flight home. Not only that I was out of my office for a whole day for a meeting taking on average a few hours.

An online conference room offers substantial savings and is not only cost efficient it is time efficient as well. A modern online conference room makes use of VOIP allowing instant communication and includes the ability to share presentations and even share web browsing which is ideal for support situations. My conference rooms also include a white board suitable for brain storming and the ability to play videos and also record the whole conference session. You know longer need someone to take the minutes.

Online conference rooms can be tailored to your needs even modified to match your companies image. Room sizes varies from 3 - 2,000 people. Your online conference room can be upgraded or downgraded on a monthly basis, so if you have a big event coming up and want to upgrade your room from 100 seats to 1,000 seats and then after the even you can downgrade back to 100 seats, which is the average size room for most business use and costs $250 per month. Click here to check it out today

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Sunday, August 28, 2011

Philippines SEO

Marketing Your Business
Philippines SEO

The one thing that I notice that is different with Philippines SEO is that more people appear to connect to and use Yahoo instead of Google. the only explanation I can offer is that Yahoo often try to take over your machine, for example when using Firefox 6, if I select Yahoo to carry out a search it immediately attempts to install itself as the default browser in fact the meta tag of Yahoo Philippines reads:-

Welcome to Yahoo!, the world's most visited homepage. Quickly find what you're searching for, get in touch with friends and stay informed with the latest news and information

Many people in the Philippines also use Yahoo for its free email including many so called Philippine SEO experts now I am sorry to say free and experts are not words that go together. Someone who is making money from SEO can surely afford their own website, hosting and mailing system. If you request services from Philippine online marketing you will get a reply from TheInterbiz.com.

The SEO work that I perform for my clients revolves around selecting good keywords, simple web and blog design, back linking and creative writing services and my fees range from $200 -$36,000 depending on the time and effort involved.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Saturday, August 27, 2011

Marketing your Business

Marketing Your Business
Using a blog for marketing your business

Many people and some businesses use a blog as their main website because they are easier to set up and need no specialised knowledge. Your blog can be hosted on a public site such as Blogger, which is owned by Google or Wordpress.com however Wordpress does not accept business blogs. The problem with public sites is they can get shutdown without warning and for no apparent reason so you are best to place a blog on your own website.

You can download and install a blog from WordPress.org or if you have web hosting that includes Fantastico you can use that to easily install a new Wordpress blog.

When you install your blog remember to choose a good keyword for its name. Everything you do online for marketing your business revolves around keywords so you should keep track of all your keyword research and store it in a document for easy reference.

I advice people to publish new content on a daily basis if possible, that way you can add the RSS feed to your main website to provide a source of new data for the search engine spiders to read and index. Make full use of Categories and Tags to list all your keywords and link to other relevant websites and blogs that you own.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Friday, August 26, 2011

Marketing your Business

Creative Writing for the Internet
marketing your business

Creating writing for the Internet is not as difficulty as you think, it is not like writing a novel when you first have to think out an outline plot, and details and characters before you can even begin to write. You are writing about your business, your livelihood which should supply many angles to follow up on.

Some people if starting a new business as an affiliate may have an initial problem, in that they may not know much about the business. However one way around this is to write a blog on a daily basis about what they are learning about their new business. In the back office of many sites there is information and sample emails which can be used for marketing your business and also form the basis and source of your creative writing.

One tip which is worth remembering when creative writing, is to keep a copy of all your work, overtime this will develop into your own library on various subjects, on days when you cannot think what to write about you can revisit these documents and rewrite some of the contents, it maybe as simple as finding and replacing one keyword phrase with another to create a new blog entry.

Quite often when doing you creative writing research you will find an article which provides you with another idea to form the basis of a future post just remember to bookmark the article for future use, rather than following up immediately which can district you from your current task.

Until the next Time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business

Thursday, August 25, 2011

Creative Writing For The Internet

Creative Writing for the Internet
Marketing your Business

It is amazing the power of the written word, less than a week ago Butch Hamilton held a webinar to show just how to become a creative writer, which seems like a black art to some people, but is a vital requirement to grab top positions in Google and other Search engine such as Bing and Yahoo.

The webinar Creative writing on the Internet was a live event and Butch put together a blog post in front of an International audience and invited attendees to join him and add content to his blog. Such has been the response that the blog climbed to page one of Google within the space of a few day, due to the quality of content added by subscribers, proving once again the power of the written word.

The information provided on this blog is invaluable, and I am looking forward with anticipation for the next webinar this weekend to pick up a few more tips. You see you are never to old to learn`, who says you cant teach an old dog new tricks.

Until the next time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business

Marketing your business

Marketing your Business
Your email address

When marketing your business on the Internet, your email address forms part of your branding and in order to present the right image you must use an address that points to your own domain. Since I have moved to the Philippines, I have noticed that many companies use a yahoo email address. This is not good business practice.

Email is an important communications channel for marketing your business and in order to have full control you must use your own domain, where you can have full control over you system to control spam and ensure at the same time mail get through to customers.

Yahoo is particularly bad for blocking incoming mail for no apparent reason, so you do not even know email is missing, Yahoo also has a habit of taking over your computer and altering how you computer works to benefit Yahoo. Other free mail services such as Hotmail and Google are just as bad for business. Lets look at a couple of aspects

Technical

  • You get more reports of problems with free mail services. Mail that disappears, account access that's lost, email that doesn't arrive, email that can't be sent ... these are all common issues that I see every day.
  • Because they all share one common characteristic: there's virtually no customer service.
  • If you have a problem with Hotmail, or Yahoo mail, or Google mail or whatever free email service you're using, you have nowhere to turn. There may be a customer service email address or web form, but from what I've heard and experienced myself, it's apparently only there for show. IF you get a response at all, which is rare, it's likely to take a long time and be a "canned" response. If you need hands-on help to deal with your particular situation, there's nowhere to go.
  • Because you're getting what you paid for. You paid nothing, and that's what you're getting. The provider is under no obligation to do anything for you. They're well within their rights to ignore you completely, which is apparently what most do.
  • At least if you pay someone for service you have some leverage. First of all, these providers typically promise service, and if they don't deliver, you have the option of taking your business elsewhere.
Perception
  • When I see a business using a free email account, particularly a Yahoo account, I immediately think: "this business doesn't care about email, or using the Internet to communicate with their customers."
  • This perception is shared with Internet-savvy customers.
  • The perception might be wrong.. The company may be deeply devoted to their Internet-using customers. But using a free email account doesn't say that. A free email account says "we're not willing to take the relatively small expense to make sure we have reliable email".
  • In my opinion, any business small or large, should have their own Internet domain, and handle their email using that domain. Most domain registrars make that easy, and offer very competitively priced packages, including customer support.
  • "Company@yahoo.com" will always look cheaper and less professional than "anything@company.com". Not to mention that "company@yahoo.com" is more likely to have technical problems without anyone to help you resolve them.
If you are a regular user of email you will receive a lot of spam, its a fact of life and usually it comes from an address with numbers in it such as "dakar25@yahoo.com or similar, Many people set up a spam traps on their mail system to delete incoming mail with numbers automatically so it is also bad practice to use numbers as part of your email address even on your own domain. Use a meaningful address

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Phillipines Better Home Based Business

Tuesday, August 23, 2011

Marketing your Business

Creative Writing For The Internet Back Links

I do not know what it is about Internet marketing but the same questions are repeated time and time again in various forums about items such as back linking and no matter what answers are given, the question is raised again and again.

I have come to the conclusion that very few people are interested in the answers, perhaps they post to the forums to get backlinks.

When someone asks me for help in marketing their business I usually start with a test project. I discuss with them how they are marketing, what kind of keywords they are targeting and then show them two tools which I use every day a classified site and a simple web page builder. I then ask them to create 1,000 classified ads and 500 single webpages to promote their business.

The creative writing project needs to be completed for the following reasons.

  • To learn how to build backlinks
  • To learn creative writing for the Internet techniques
  • To prove to me they can follow instructions and are prepared to put in the time and effort to market their business

Some people are gifted and able to write thousands of words on a subject, but most cant. I for one like normally like to write as few words as possible, but this approach does not work when you are writing for the Internet. Few people will read your beautiful crafted classified ad, so do not try selling or use pictures, what you need to do is provide information for the search engine robots or spiders. The spiders are avid readers and will follow all your links seeking more information, the better the quality of the content, the more often they will return and the higher your site will rank.

One method I use is to precis an article or document, rewriting it in my own words, some people use spinning software to rewrite information but I prefer to avoid this as you tend not to read the article so you are not learning yourself.

David Ogden
Internet Marketing Mentor
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