Marketing Your Business

Original Article on David Ogdens Blog

Marketing Your Business
Business Planning

The first thing to remember is that earning money online is not easy and very few people actually earn their living online. you need to be prepared to do a lot of research and planning. If you have any passions, then explore those area's first, as you will be more likely to succeed if you have an in depth knowledge on what you are selling or writing about.

Once you have selected your area or niche you can get down to some in depth research using Google and Alexa to find out what people are searching for and what kind of traffic you can expect. You need to examine keywords that are popular and one of the tools you can use is the Google keyword tool, but remember that this is biased towards pay per click (PPC) advertising and if you are looking to dominate organic search results one tip I have ,is to avoid choosing any keyword phrase that does not have paid advertising on the right hand side, as you might dominate this keyword but get no traffic.

Your research may take weeks but it will form the bedrock of your business so don't be tempted to rush it. Once you have your keywords it time to set up a site and to be honest it is easier to use a blog rather than a traditional site as it is more dynamic which will result in better indexing. Remember when choosing a both a domain name and title think keywords. You also need to add relevant metatags for keywords,description,Google,Alexa, Bing etc. Once your site is live then you need to add keyword specific content on a daily basis and also start building backlinks by posting to classified ad sites and build standalone webpages.

David Ogden
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Learn Basic HTML for marketing your business

Marketing Your Business
HTML

Hypertext Markup language is a code used to tag text files to achieve font,colour, graphic and hyperlink effects on websites and blogs. It is easy to learn and can enhance marketing your business when used in the right way you do not need any special tools , however an editor such as EditPlus can ensure you produce clean code.

Many people make a mistake with HTML by trying to produce pages in WordPress but this produces a lot of redundant code, others try try to use too many features and colours. when using HTML for marketing your business you need to keep it plain and simple. there are half a dozen or so simple codes;
< b> < /b> around a word or phrase for Bold
< i> < /i> around a word or phrase for Italic
< u>< /u> around a word or phrase for Underline
< p> To start a new Paragraph

< a href="http://davidogden.org"> link test here < /a> Link to David Ogden

When using the codes above omit the leading spaces. The above HTML codes are quite sufficient to create good looking blog posts and emails.

When it comes to websites you may need to use a few more commands say to insert the odd graphic

< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">

note the alt tag is a description shown if image is not displayed and should used to pass a keyword about the picture to search engine spiders.

Now if you wanted to add a hyperlink to your image you can use the following code.
< a href="http://google.com">< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
Again omit the leading spaces in front of a and img for code to work.

I have also produced a new video on http://trainingvideos.davidogden.org which covers some further examples.

David Ogden
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Marketing Your Business

Marketing Your Business
Training Videos

I was privalidged to attend The Warrior Training Course today hosted by Butch Hamilton. There were many Veretekk subscribers in attendance, and the session was geared to talking about how to effectively configure the Veretekk lead capture pages in a Gold System for maximum effectiveness on the search engine of Google.

The Veretekk system is by far, one of the most powerful way to promote any business. This means any business, not just MLM or network marketing concerns. Veretekk is a rich and interactive system whereby all the elements are located under one tent. We have literally everything under the one Gold Veretekk system that anyone marketing a business concern can use to create a positive profile on the Internet with, and also to gain leads and prospects that may just take a look at a particular business being promoted.

The search engine optimization training provided by the warriot traing course is open to anyone and is among some of the best information out online concerning the obtaining of top positions on Google for marketing sites.

Veretekk is not a simple system to learn; however, for the dedicated person, or team, there is absolutely no better backlink building system out there on Google today.

Since 1996, Tom Prendergast and Veretekk has been providing average people with the unique marketing your business plan that worked in the past, and will work in the future as well. This is no push button watered down SEO system, but rather a strategic and sophisticated SEO package that does work when fully utilized to increase traffic and visitors to an efficiently marketed site.

The one area that separates Veretekk from all the other systems available is the simple fact that it is totally integrated. Veretekk isliterally able to provide anyone who desires the education and knowledge to market a business effectively and seamlessly. The low cost of subscribing to Veretekk, at only $54.95 per month, or $1.84 per day, is further proof that this system is the one for professional business men and women to consider using for maximum results on the Internet.

David Ogden
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Marketing Your Business

Marketing Your Business
Training Videos

I have now completed my new site Training videos and have placed three of my videos there which can help people to market their business on the Internet. Over the coming weeks and months I will be adding more training videos and this site will become the centre for my online mentoring.

The first video is about setting up a Wordpress blog on Veretekk hosting, going through the stages of setting up a new subdomain and transferring the program zip file, creating a database for the blog content and changing the sample configuration to launch you blog

The two other emails are related to providing good content to market your business, one shows how not to email, and the other show you how to edit Veretekk autoresponder messages to improve subscriber retention.

Future training videos will cover some advanced WordPress techniques, the use of EditPlus as a simple HTML editor, together with more examples of what works to improve the success of your Internet marketing efforts. Plus how to supercharge your efforts when using one of the top SEO results tool.

David Ogden
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Marketing Your Business

Marketing Your Business
Video training Video is an important area for marketing you business which is often overlooked, they say a picture paints a thousand words, but video ands sound as well. Depending on your business, you video maybe about products or services or some form of training.

Videos can be uploaded to Youtube or added to blogs and websites, the choice is yours, however Youtube in common with other free services can shut down your video without notice, so it is better to host your own videos.

To make videos for use in marketing your business you will need some form of software and a popular solution is to use Camtasia, however I have been testing a number of free options and have settled on an open source system CamStudio, the only drawback being it does not produce flv flash, but you can combine it with a free video flash converter from DVDVideosoft and it provides excellent results.

Once you have made a video for marketing your business it is a simple matter to add it to your website using the code created from the flash converter or else you can upload the flash video to Youtube.

I have published a number of marketing your business video's already on Youtube and on my own website and will soon be creating a new video site.

David Ogden
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Marketing Your Business

Marketing Your Business
email marketing

Email marketing used to be a good way to market your business, but now due to the influx of scammers and spammers its is largely ineffective, unless first contact is made my some others means.

Many people wonder why it is that when they use an email blaster they get no response and the answer actually often lies in the message they are sending out, if all you are sending is an advert for your latest get rich quick scheme, the first stumbling block is the various spam traps which will be searching for spam content.

The best emails are those sent out in plain text but people often insist in adding banners and photos, which to be honest and no place in emails, especially with the growing trend of small mobile devices, which cannot display them and often cost the user money due to data fees.

Yes people want information, which may answer questions or expand on the use of your product or service but they do not want to be pressurised to buy, with special gimmicks.

Do not keep loading the same boring business marketing message in your email its big turn off.

So how do you run a successful marketing campaign for your business, well the first thing to do is to start building a rapport with the client and discover what it is that they want that you can provide. The best way to do this is some form of contact form, which needs to include a telephone contact number.

The next step is to call them and have a conversation with them about them, not about your business, take in what they have to say and then you can email them, even adding them as a subscriber to a suitable autoresponder. If they like what you send them they will become a subscriber for life. If not move on.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

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Marketing Your Business

Marketing Your Business
Top SEO Results

How many different tools do you use on a regular basis to market you business, I would imagine quite a few, covering blogs, email, video, social marketing sites such as facebook and twitter, press releases and webinars.

Now most people look for the cheapest option and quite often will find free tools to use, but to be honest this strategy can backfire on you, blogs on Blogger.com and Wordpress.com can be shutdown without notice, so you need to ensure that your blogs and websites are set up on your own hosting.

No serious online business uses free resources, some companies offer free hosting but you will find that then you are advertising for others and to be honest that does not look good or very professional.

To market your business you need to own your own domain and email address avoid using using free services such as Google, Hotmail and Yahoo all who have issues.

In my honest opinion the only the place for free, is to offer a free trial period so someone can try out your site or product say for 30 days

So todays message is review you use if free in marketing your business.

David Ogden
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Marketing Your Business

Marketing Your Business
Top SEO Results

Google appear to be changing their attitude to Get rich quick scams and ways of making of making money online. It has long being known that direct marketing of Affiliate links is not effective as they rarely appear in search engine results. however the latest changes appear to have a broader affect when marketing your business.

I have been watching the position of my personal website on Google and noted it had fallen from page one and at the same time my Alexa ranking was increasing, rather than decreasing, so I asked a friend of mine Butch Hamilton, for his thoughts on the matter. He looked at my website and suggested that "make money online" might be the problem, so I rewrote by description and removed the offending words and now my site is back on page one and my Alexa ranking is starting to fall again.

It seems I had become complacent in marketing my own name, which is one of the first things you need to do when marketing your business. You need to keep an eye on the performance of your keywords and be prepared to take action if performance begins to fail over a period of time.

David Ogden
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Marketing Your Business - Top SEO Results

Marketing Your Business
Top SEO Results

There are literally thousands of people searching for information regarding Top SEO Results techniques to be used in marketing their business, and the same questions keep reoccurring in many forums. Now I am not sure if it laziness on the part of individuals, but if they looked at many of the threads in a forum they would probably find the answers without starting a new thread.

If it is not laziness then perhaps it is because they are confused and certainly some so called Top SEO results experts do tend to overcomplicate matters, talking about keyword density, Google Algorithms, Panda updates and the like. so what is SEO and how can it help in marketing your business.

According to Wikipedia

"Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines"

The Top SEO Results to not appear overnight and SEO work begins long before you have a website. Keywords and market research are the key. You need to research a market that you have knowledge about and one that is popular because there a many searches carried out on a daily basis. Many people attempt to build a website around a product or service they have little knowledge about, and this sets them up for failure. How can you provide quality information on a regular basis without having the knowledge provide quality content.

David Ogden
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Marketing Your Business

Marketing Your Business
Titles

Today Butch Hamilton Veretekk's Director of Marketing introduced, the correct use of titles when marketing your business online, during his weekly webinar.

Titles are a very important area for SEO and many people fail to use them correctly. A title needs to always include your keyword and not something like "Special Offer" so as you can see on this post the title is marketing your business.

Now if you have a Blog, it is not unusual for many of the posts the carry the same titles as the keywords you are chasing down and there is nothing wrong with this because the search engine spiders will use your title as they index your posts, so that eventually you will begin to dominate your chosen keyword or keyword phrase.

Titles form a part of the keyword flow of information that you present to search engine robots, starting with the title of the website or blog and flowing via the posts into the content itself which will add information about a particular keyword.

Links coming into your site also need to carry keyword titles which will add more authority to your site especially when they come from sites with low Alexa ranking about the subject of your keywords. Here again people reduce the effectiveness of their sites by linking from sites totally off subject. I will only link from a site where I have added substantial information, that a reader and more importantly a search engine robot can follow to gather more information.

David Ogden
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Marketing your Business -SEO

SEO Techniques are used to raise the profile of a website or blog in natural search engine results as opposed to PPC advertising where the highest bidder get tops exposure.

There is nothing mystical about SEO, it is a matter of plain common sense, although many so called gurus will attempt to confuse the issue talking about Google Panda updates and black hat methods of trying to beat the Google algorithms.

SEO start with the basics of finding a niche market and researching the relevant keywords. Then you purchase a domain containing your main keyword.

The next stage is important you need to build a website or blog paying attention to title, metatags and content. Content is king and you will need to provide fresh content on a daily basis.

Once you have your website complete, submit it to Google and then start building backlinks. Your back links need to come from sites which have contents relevant to your keywords and the links need to contain your main keywords.

The method I use is to build 500 one page web sites and place 1,000 classified adverts each containing more information about my chosen niche. now once the initial target is reached, I actually continue adding new web sites and ads on a daily basis.

You also need to write Press releases whenever to have something to share about your business.

You can build further links by creating blogs all leading back to your main site or blog, overtime you will see your Alexa ranking reduce and your Google search results improve.

To be honest I do not recommend blog commenting except where the blog is about your niche and remember when you are posting comments in blogs on forums you need to supply good content. Far too many people tend to post frivolous comments just to promote their signature link, this is BAD practice and will often get you banned as a spammer.

Marketing your Business

Marketing Your Business
Keyword Selection

How much time do you spend research keywords to market your business, a few seconds, minutes, hours or weeks, there is no real answer but the estimated research time for Keyword Selection is generally between 3 to 20 hours or if you are a novice up to 40 hours. The more time spent on research the better your chances of success. On occasions I have spent up to a month analysing data.

When you first come up with a keyword idea enter it into a Google search box and look to see how many pay per click (PPC) adverts are on the results page, the more the better, if there are none I suggest you choose another keyword.

Next look at the top results and using Alexa examine the traffic and links, the lower the Alexa ranking the better. You also need to look at the web site design to check on the metatag information to discover what keywords are being targeted, because they will be your competitors in marketing your business.

When you are starting out you are of course keen for success but sometimes you may be better to start with a long tailed keyword, which contains your main keyword, if you use the Google Keyword tool this will help select alternative keywords.

Selecting your keyword is the first stage of marketing your business, next you will need to build a web site, blog or landing page, remembering, that you need to include your main keyword in the domain name, title and metatags.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
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Marketing Your Business

Marketing Your Business
Back Linking

One of the most important methods to improve your search engine results is to build backlinks now many people think that this just involves making a few comments on blogs and in forums and this is entirely wrong and will often get you banned. So what are the alternatives well you could buy links but I would not recommend this as what is the point of having links on a website that has absolutely nothing to do with the content of your own site.

The best alternative in my opinion is to build your own links in high traffic sites such as Freepage and 1-family classifieds which have Alexa rankings of 100,000 and 150,000 respectively and are frequently visited by search engine robots.

So what content do you put on these sites, well for one you do not advertise even on 1 Family classifieds, you provide information or spider food for robots. Butch Hamilton is a master of this technique and I would even go as far as suggesting you to subscribe to one of his feeds to learn for yourself.

You need to get into a routine of writing posts in both of these systems on a daily basis and over time you will build massive backlinks. Now some people have writers block and generally this is because they are trying to promote something they know nothing about. Knowledge is king you need to study and learn about your business in order to be successful, as you learn then you can write about it, its a two way process.

David Ogden
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Marketing Your Business

Marketing Your Business
The Future of Marketing

Tom Prendergast recently revealed to members of Veretekk his view of how the launch of Veretekk V2 in the next couple of months will mark a step change for how online business will be marketed. During the past 18 months the various Veretekk marketing assets have been updated so as to offer one seamless application.

The Platinum control panel, a top SEO results tool, which can be used by group leaders to assist member of their group with their marketing efforts will also be upgraded. I have personally used this tool during its development and it can very quickly take your sites up to the top of search engine results.

Both products will have new features and create more ways of earning more money online. watch this space for more details.

David Ogden
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Marketing your business

Marketing Your Business
Unique Mentoring Offer

Today saw the launch of the the Warriors Training course, run by Butch Hamilton the Marketing Director of Veretekk. This was the first time that members of the general public had access to mentoring from Butch who is a master of Internet Marketing.

The mentoring session today demonstrated just how to use the Google search engine to obtain more information about a particular company or site, as well as using Alex.com to provide more enhanced information.

Many people talk about back links being an important factor regarding search engine results and you can do a quick check by using the link feature in a Google search box such as links:davidogden.org Fascinating insights on what you can discover about any website, business or person. The session was recorded and I highly recommend watching in to learn how to market your business.

You can catch up with the details by registering at http://thewarriortrainingcourse.com/ If you have any questions please feel free to contact me

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

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Marketing your Business - Mentoring Course

Marketing Your Business
Unique Mentoring Offer

Have you ever wondered why a few people succeed but most people end up spinning their wheels and getting nowhere fast. Would you like to learn from experts, who are not only successful but who are prepared to provide you with a Blueprint to success.

This public one of kind mentoring has never been made available before however the techniques have been used by a limited number of people who have achieved consistent results in building successful returns from many online business opportunities.

The course itself is free, however you will need to invest small sums of money to purchase materials such as domains, hosting tools and application. it is expected the course will commence this week with two weekly session, which will be recorded you you can watch them at a time convenient to you.

for more details sign up at http://thewarriortrainingcourse.com/ If you have any questions please feel free to contact me

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

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Healthy Weight Loss - Obesity

Healthy Weight Loss
Obesity news

Over one third of American adults are Obese according to the centres for Disease control and Prevention and this is backed up by a recent report from the Trust for Americas Health and the Robert Wood foundation, which found that Obesity increased in 16 states over the past year and not one state showed a decline.

Obesity is a worldwide problem and over the past 30 years the percentage of obese men has doubled to 10% and for women has now reached 14% of the population.

What is perhaps more worrying is fact that just an extra serving of unhealthy fast food can represent an increase of just under one pound a year. So you need to think twice before asking for more.

Did you know that according to research carried out at Harvard, if you you have four obese friends, it doubles your chance of becoming obese, the exact cause is not known but a possible explanation could be that if a person is around others with unhealthy eating habits, they may pick up those same bad eating habits.

Healthy weight Loss
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Marketing Your Business

Marketing Your Business
Are You Always Truthful

I know that when I first started marking I used to use pre written sales letters for products I was selling, you know the one I mean how I lost 22 lbs in four weeks etc. Now I have never had a weight problem, my weight has been constant for 40 years, so it is right to market in this way.

Generally speaking I avoid making these statements because I no longer try to sell my products but just present information relating to the products, so in the case of the example above I would write an article about the benefits of losing weight.

I recent made started a thread in the warriors forum to find out if other members were truthful or not. http://www.warriorforum.com/main-internet-marketing-discussion-forum/461867-you-always-when-truthful-marketing-your-business.html#post4788399 and was quite surprised by the number of people who are still responding. Some like me agree when they started they knew no better, when they brought into a way of marketing which was a lie. Others have stood firm from the beginning.

One thing is very sure if you try marking your business based on a lie, you will be found out and live to regret it. Everything you do on the Internet is recorded and will be available long after you are dead and buried. the is no hiding place. So think twice before joining an opportunity which expects you to lie.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

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Marketing Your Business

Marketing Your Business
How not to market your business

I have not been posting recently as I have been engaged in conversations on a few forums, studying what works and what doesn't. No - forums are designed for discussion not as a place to build backlinks as some people try.

Forums such as The Warrior Forum and WAHM do not allow signatures to be added to posts until a certain criteria is met, in order to reduce fly bye posters. Usually there are also rules about links in posts or where you can promote you business, break any of the rules and you will be suspended or even banned. They are however great place to learn about marketing you business and at the same time get answers to questions or clarification on what works and what doesn't. But not everyone understand the advise been given out.

I having been looking at how people advertise their business in the WAHM forum and these are some of the headings.

This is the easiest way to make money online and you will guaranteed

7 posts with same content in last 3 days

Work from home free! Make extra money!

over 51 posts in two weeks

All the above posts contain exactly the same content, nothing new or informative a complete waste of time, unfortunately all they do is clog the system, I do not know why they continue.

Now compare that with my advertisement in the same part of the forum

How to Earn Money in Property

2 posts in three days in one thread so that the reader can learn a little more about my business each time. You need to engage the reader and earn their trust and respect, providing information which will assist them in making a decision, rather than try to wear them down with the same old tired message. It is not only forums that suffer from this mentality some people use email in a similar way.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

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Marketing Your Business Why Free does Not Work

Marketing Your Business
Why Free does not work

This is a continuation of my previous post which I also posted on on the warrior forum which has an Alexa ranking of 139, meaning it is popular place to discuss Internet business. Now I am talking about discussions, not just somewhere to post a comment. There are many differing opinions but in general their is a realisation that free is not good for business. One comment was from someone who was prepared to give away a million copies of his software, just to have a huge list to market too, this is a big mistake, if he had only charged $1 he could have put a million dollars in the bank. The old saying is a bird in the hand is worth two in the bush springs to mind

There is no such thing as a free lunch, if you want something you need to be prepared to pay for it, if you want people to work with you you want a commitment and someone will always perform better if money is at stake.

Some years ago when I was running a Pub I discovered that by linking staff payments to the weekly takings the staff loyalty and turnover increased, and the staff also started coming up with ideas on how to attract more customers. One idea was to replace buy one get one free with 4 glasses for the price of 3 and it worked great.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
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