Marketing Your Business

Marketing Your Business
How not to market your business

I have not been posting recently as I have been engaged in conversations on a few forums, studying what works and what doesn't. No - forums are designed for discussion not as a place to build backlinks as some people try.

Forums such as The Warrior Forum and WAHM do not allow signatures to be added to posts until a certain criteria is met, in order to reduce fly bye posters. Usually there are also rules about links in posts or where you can promote you business, break any of the rules and you will be suspended or even banned. They are however great place to learn about marketing you business and at the same time get answers to questions or clarification on what works and what doesn't. But not everyone understand the advise been given out.

I having been looking at how people advertise their business in the WAHM forum and these are some of the headings.

This is the easiest way to make money online and you will guaranteed

7 posts with same content in last 3 days

Work from home free! Make extra money!

over 51 posts in two weeks

All the above posts contain exactly the same content, nothing new or informative a complete waste of time, unfortunately all they do is clog the system, I do not know why they continue.

Now compare that with my advertisement in the same part of the forum

How to Earn Money in Property

2 posts in three days in one thread so that the reader can learn a little more about my business each time. You need to engage the reader and earn their trust and respect, providing information which will assist them in making a decision, rather than try to wear them down with the same old tired message. It is not only forums that suffer from this mentality some people use email in a similar way.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business Why Free does Not Work

Marketing Your Business
Why Free does not work

This is a continuation of my previous post which I also posted on on the warrior forum which has an Alexa ranking of 139, meaning it is popular place to discuss Internet business. Now I am talking about discussions, not just somewhere to post a comment. There are many differing opinions but in general their is a realisation that free is not good for business. One comment was from someone who was prepared to give away a million copies of his software, just to have a huge list to market too, this is a big mistake, if he had only charged $1 he could have put a million dollars in the bank. The old saying is a bird in the hand is worth two in the bush springs to mind

There is no such thing as a free lunch, if you want something you need to be prepared to pay for it, if you want people to work with you you want a commitment and someone will always perform better if money is at stake.

Some years ago when I was running a Pub I discovered that by linking staff payments to the weekly takings the staff loyalty and turnover increased, and the staff also started coming up with ideas on how to attract more customers. One idea was to replace buy one get one free with 4 glasses for the price of 3 and it worked great.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your business

Marketing Your Business
Why Free does not work

Many marketers suggest giving away something free when marketing you business online, but this can attract the wrong type of people. If you are selling a product or service which requires ongoing payments by customers you are better to be honest and inform them up front. I have seen many people suckered into a business and then finding out that they need to spend hundreds and sometimes thousands to purchase extra essential tools, leads and websites. this is bad for business and usually forms part of some get rich quick scam.

The other thing to remember if you are using an email campaign is free is a word often blocked by spam checkers so your messages will not get through.

If people cannot afford you product or service don't let them waste your time, it is better spent your energy nurturing customers who do have money, to be honest people who want to succeed will find the money. Some people will even hold a garage sale to start their business.

The stark fact is you cannot start any kind of business without money online is no different to offline. You need to put your money where your mouth is and yes it also means you have to work at it. It might take a minimum of six months before you get a return on your investment and longer to get into profit. Offline it takes years to get into profit and the costs are greater.

So now you see why free does not work.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your Business

Selling you property can be a very time consuming business if you do not get it right and many people prefer to use an Agent or Realtor to save them the time and effort, however there is always the question arising are they value for money. More people are now turning to the Internet and placing their own adverts on classified sites. Where their adverts may be hidden amongst other categories, now I have been marketing on line for many years and know that placing classified ads online just does not bring results.

You need to to have your property information on a site specialising in properties. When I sold my property in Malaysia, I actually built and promoted a website solely to sell my condominium and it worked my property appeared in top search engine results and was sold in a month. compare that with a friend of mine who's apartment in the same condominium which was been marketed by an estate agent and also by his own online placing of classifieds which took over a year to sell.

Not only did mine sell quicker but I got a higher price and saved some 10% in agents fees. Now building a website just to sell one property is not feasible for most people, so the next best thing is to find a property marketing site site which has clients searching for properties.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Top SEO Results Tool

Marketing Your Business

Houses for Sale

Today was a day of frustrations, it started ok I did my online marketing and then decided to to do some offline marketing of my sell my house property business, but combine that with a fitness session by using my mountain bike. The route I chose was the old coastal road. I packed a few leaflets in my hydration pack and set off. Before I had gone too far I had to stop and adjust my saddle as it was working loose on the gravel dirt track. Saddle fixed and I was on my way, spotted a house with a for sale sign. Nice house but no one home, tool some pictures and set off down the route. A few miles later another nice house but again no one home. spoke to neighbours across road and learn owner has Internet cafe in Sindangan. Got the phone number, readjusted my saddle and decided to head home for lunch.

After lunch, started trying to contact owners of properties and guess what not one reply. One person had 5 different numbers and did not answer, unbelievable. I had one email address but that was useless as the domain was missing. I tried on and off all afternoon and by evening time the whole network was busy so what can one do.

Yes network problem's are out with ones control however if you want to sell something you need to answer phones, it is almost as if the owners are not interested in selling.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your Business

Marketing Your Business

Today is a departure from my usual tips on how to market your business, as I discovered new company with a unique marketing plan which not only can save people money when moving house but can also be turned into a business. The worlds finances are still in dire strakes and many people are struggling to sell houses to reduce their debt burden. The problem is there are few buyers and the costs of moving house can mount up quickly. I should know having moved house earlier this year.

• The company provides a free listing for all sellers and if the property is not sold in 12 weeks pay the seller a small weekly compensation until sold.
• Buyers are also encouraged to use the service and will have legal fees and survey paid plus 50% of removals costs.

That is a win win situation for both parties, but how can they afford all this, the answer is advertising, you see moving home incurs many ancillary costs and companies are only to keen to keen to have advertising on high traffic sites listed in Alexa. On top of which they have a number of international investors.

So now what of the business side, well interested parties can buy a franchise for a particular area and earn commissions on all sales in that area, in addition they can earn money from sub affiliates either in their area or from anywhere in the world. Now I think they have all angles covered and we will have to see how everything pans out, The only thing I do not like is the early starter Guarantees, which sound a bit get rich quick, but I can understand this is needed in order to get the all areas covered as soon as possible and the guarantees will not last forever.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money