Marketing Your Business
Advertising
Advertising Advertising techniques for many businesses include marketing strategy based primarily on word-of-mouth advertising. While word-of-mouth advertising is an excellent source for new customers; other advertising techniques should be utilized to retain your existing customers.
It is a well-known fact, that gaining a new customer is more expense than retaining an existing one! For that reason, retaining customers in a any economy is a matter of practicing good marketing techniques.
Recognizing and rewarding repeat customers is an excellent method for assisting those that are struggling to remain with your business due to increasing financial burdens.
For example:
- Depending on your business you could look to provide additional services that complement your main business.
- Offer some form of discount for multiple purchases such as buy three and get one free.
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David Ogden
Veretekk Trainer
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