Monday, March 05, 2012

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Free Assistance

I was speaking with someone today who over the past few years has purchased many programs and joined site with the idea of creating an income and like many others has become disillusioned. His Latest venture started in December and like many before him he has been suckered into purchasing something but does not know how it works.

He has purchased a website which advertises phones and accessories and has been looking at free ways to market the site, which is how I found him. He told me the usual tale of false promises and no support. I suggested that free advertising was not really the answer. The first thing he needed to do was to cleanup his website which is based on a wordpress blog and remove many of the 19 add ins which not only confuse him but are liabilities rather than assets.

During our conversation it became apparent that he was at a complete loss at what to do, so I spend about an hour showing him how to do some simple cleaning up and how to post new data to his blog and suggested that in addition to the automated posts coming into his blog, he needed to start writing in more depth about telecommunications to provide more unique substance to his website. I also suggested that he needed to learn about marketing and that for around $55 a month he could obtain a comprehensive marketing system and unlimited training and support, He needs to set that as a short term goal.

I suggested that that as he writes his blog posts he could convert into stand alone web pages which will help advertise his website in other areas. I will follow his website over the the next week and see how he is getting on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Saturday, March 03, 2012

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Online Censorship

Many people do not realise how much censorship can negatively effect their best marketing methods. I have been aware of restriction on the Ezines articles site where I am an expert author , however they have modified their rules regarding links and I have spent the last two month trying to get as simple article posted. I have now given up because to be honest it is not worth the effort, I get a standard email that suggests what might be wrong, so I guess a computer is doing the vetting using some form of algorithm.

Algorithms seem to be flavour of the month as it is rumoured that Google Pand's update has been revised, so your SEO specialist will have an excuse to charge you more money.

I started to examine a new add in tool for Firefox today which ranks sites for safety by displaying red or green lights and warning you off from certain sites, it offered some surprising results, it would seem some sites I use have red flags. Apparently it uses an Algorithm, surprise, surprise and votes from users, however some votes are more equal than others, sounds like George Orwell's 1984.

My next task is to work out if anything is really wrong with the sites and if there is see about getting it corrected. The tool could be great provided the results are right.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Thursday, March 01, 2012

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Marketing entails several functions that include:

  1. Developing the products or services that customers want.
  2. Pricing the products or services correctly.
  3. Making the products or services readily available to the customers.
  4. Advertising: Promoting the product or service, which if done correctly, not only convinces customers that the product or service is preferable to its competition, but that it is clearly the only choice. This is the field of marketing "communications" .
From a small business perspective a great deal of research is required in order to provide what customers are looking for on the the Internet and some of this research will be used later in your advertising campaign.

I always tell people that they need to know all there is to know about what they are selling in order to provide good adverting copy. Advertising online is a daily chore to provides quality information that answers customers needs, not plugging the same old stale sales blurb.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Wednesday, February 29, 2012

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Today I was speaking with someone who has just started to advertise a home based business and had used one of my advertising tools, so I asked her about what she was advertising and what form her marketing took. Her advert was perhaps a little too simple in the form

come and visit my website
and evidently her website has a contact form and her telephone number but no indication of the Company she is associated with, which seems rather strange.

I was a little puzzled with her approach but it seems that is the how the company wants business to be conducted. I was expecting her to explain more but the mystery deepened as she had paid to have the advert placed on her behalf and my tool is free.

I never did find out anything more about her business, normally you can't stop people talking, so I wished her luck and said I would contact her in a couple of months when she told me she had plans to review her advertising strategy. I will update you at a later date when I learn more

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Tuesday, February 28, 2012

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Paid advertising in the form of Banner ads and Pay per click such as Google Adwords are a popular forms of advertising however for a small business they can quickly consume your advertising budget, but never the less provide a good return on your investment. They are not recommenced for the home business owner.

Many people make use of free classified sites which can be very effective when used correctly, and combined with content linking and creation

Content Linking and Creation
Content creation is the easiest way to advertise a business online provided you are a creative person or understand the business you are engaged in. This method of advertising relies on fresh content content to drive traffic to an online business in search engines and social media websites.

Each article or blog post created by a business gives it another opportunity to rank well within the search engines for the specific keyword each post relates to. Combined with social media sharing, content linking and creation is a very effective way to advertise an online business without a heavy overhead and cost.

Social Media Interaction
Social media is the culmination of websites, networks and connections. Web users have to interact with one another, talk and build relationships with one another. Social networks were originally intended as a way to find friends and share content but online businesses have caught up and use the social media for marketing purposes.

Online businesses that use social media have a greater ability at building an online presence, increasing their long-term sales and creating a great online brand. Social media will continue to evolve through technology but the main underlying factor will always be the connection between two people; or, in this case, a connection between an online business and its Customers.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Monday, February 27, 2012

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Yesterday I had a call from a Gentleman in South Korea who was seeking information on Internet usage in the Philippines as his company is evaluating setting up an online Lottery. Now although I live in the country I have not yet started to target the local market as my gut feeling is they have a big learning curve.

I told him that lot of Filipinos used Sulit a kind of local Craigs list and most use Facebook and that was about the limit of my knowledge.

Today I have just completed a little searching which confirmed most of my feelings and am passing on the following information to him.

The Philippines population is relatively young and some 20% use Facebook. Between March 2010 and now the number of users has more than doubled to 27.5 Million with the country being in top 8 worldwide having overtaken both France and Germany. It is noted that some 40% are within the 18-24 years old age group.

Filipinos are the 9th biggest users worldwide of Twitter with 16.1% of the online population tweeting.

I have also dug up an old study from 2008 by McCann Universal where Filipinos ranked:

  • First in social networking
  • First in sharing photos
  • First in viewing videos
  • Second to South Korea in reading blogs
  • Second to Brazil in sharing videos
  • Fourth in writing blogs
  • Fourth in downloading podcasts
  • Sixth in using RSS/feeds

One result which did come as a surprise was from the 2008 report concerning blog writing and I need to look into this matter further, perhaps there is an opening for recruiting content writers

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Sunday, February 26, 2012

How Not to Advertise

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

I actually came across this blogpost whilst research an article and think there are some lessons to be learnt

"The Fastest Way To Lose Weight – Guaranteed!
Long Lasting Energy That Shreds Away Extra Pounds
Formulated To Offset The Irritability That is Commonly Associated With Dieting
End Your Hunger Within 60 Minutes Of Your First Dose
Buy 2 Get 1 Free! Simply Add 3 To Your Cart and Get Discount at Checkout"

It seems there is one born every minute someone who opens their mouth before engaging their brain.

The writer is in such a hurry to sell weight a loss elixir that he has made elementary mistakes, yes he has got the word out but no links or contact information so no customers. Just as well it is a free WordPress blog otherwise he would be out of pocket on day one.

Yes the blog name loseweightfasts might not be too bad but Lose Weight is a high competition area and much more detail research needs to be undertaken. Time should have been taken to sort out the structure and content of the blog, remove the default headers "just another wordpress blog" and "hello world".

I really feel sorry for these type of people who seem to think there is easy money to be made on the Internet, there is no lack of information out there, but jumping in without planning and research will get them nowhere apart from blowing away their dreams.

Drawing up an advertising campaign is not to be taken likely and will often involve not only market research but testing, using different layouts and images,if you are looking for inspiration go to Ads of the World I am sure you will find a spark to help your thought processes

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me