Learn Basic HTML for marketing your business

Marketing Your Business
HTML

Hypertext Markup language is a code used to tag text files to achieve font,colour, graphic and hyperlink effects on websites and blogs. It is easy to learn and can enhance marketing your business when used in the right way you do not need any special tools , however an editor such as EditPlus can ensure you produce clean code.

Many people make a mistake with HTML by trying to produce pages in WordPress but this produces a lot of redundant code, others try try to use too many features and colours. when using HTML for marketing your business you need to keep it plain and simple. there are half a dozen or so simple codes;
< b> < /b> around a word or phrase for Bold
< i> < /i> around a word or phrase for Italic
< u>< /u> around a word or phrase for Underline
< p> To start a new Paragraph

< a href="http://davidogden.org"> link test here < /a> Link to David Ogden

When using the codes above omit the leading spaces. The above HTML codes are quite sufficient to create good looking blog posts and emails.

When it comes to websites you may need to use a few more commands say to insert the odd graphic

< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">

note the alt tag is a description shown if image is not displayed and should used to pass a keyword about the picture to search engine spiders.

Now if you wanted to add a hyperlink to your image you can use the following code.
< a href="http://google.com">< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
Again omit the leading spaces in front of a and img for code to work.

I have also produced a new video on http://trainingvideos.davidogden.org which covers some further examples.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
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Marketing Your Business

Marketing Your Business
Training Videos

I was privalidged to attend The Warrior Training Course today hosted by Butch Hamilton. There were many Veretekk subscribers in attendance, and the session was geared to talking about how to effectively configure the Veretekk lead capture pages in a Gold System for maximum effectiveness on the search engine of Google.

The Veretekk system is by far, one of the most powerful way to promote any business. This means any business, not just MLM or network marketing concerns. Veretekk is a rich and interactive system whereby all the elements are located under one tent. We have literally everything under the one Gold Veretekk system that anyone marketing a business concern can use to create a positive profile on the Internet with, and also to gain leads and prospects that may just take a look at a particular business being promoted.

The search engine optimization training provided by the warriot traing course is open to anyone and is among some of the best information out online concerning the obtaining of top positions on Google for marketing sites.

Veretekk is not a simple system to learn; however, for the dedicated person, or team, there is absolutely no better backlink building system out there on Google today.

Since 1996, Tom Prendergast and Veretekk has been providing average people with the unique marketing your business plan that worked in the past, and will work in the future as well. This is no push button watered down SEO system, but rather a strategic and sophisticated SEO package that does work when fully utilized to increase traffic and visitors to an efficiently marketed site.

The one area that separates Veretekk from all the other systems available is the simple fact that it is totally integrated. Veretekk isliterally able to provide anyone who desires the education and knowledge to market a business effectively and seamlessly. The low cost of subscribing to Veretekk, at only $54.95 per month, or $1.84 per day, is further proof that this system is the one for professional business men and women to consider using for maximum results on the Internet.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Training Videos

I have now completed my new site Training videos and have placed three of my videos there which can help people to market their business on the Internet. Over the coming weeks and months I will be adding more training videos and this site will become the centre for my online mentoring.

The first video is about setting up a Wordpress blog on Veretekk hosting, going through the stages of setting up a new subdomain and transferring the program zip file, creating a database for the blog content and changing the sample configuration to launch you blog

The two other emails are related to providing good content to market your business, one shows how not to email, and the other show you how to edit Veretekk autoresponder messages to improve subscriber retention.

Future training videos will cover some advanced WordPress techniques, the use of EditPlus as a simple HTML editor, together with more examples of what works to improve the success of your Internet marketing efforts. Plus how to supercharge your efforts when using one of the top SEO results tool.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Video training Video is an important area for marketing you business which is often overlooked, they say a picture paints a thousand words, but video ands sound as well. Depending on your business, you video maybe about products or services or some form of training.

Videos can be uploaded to Youtube or added to blogs and websites, the choice is yours, however Youtube in common with other free services can shut down your video without notice, so it is better to host your own videos.

To make videos for use in marketing your business you will need some form of software and a popular solution is to use Camtasia, however I have been testing a number of free options and have settled on an open source system CamStudio, the only drawback being it does not produce flv flash, but you can combine it with a free video flash converter from DVDVideosoft and it provides excellent results.

Once you have made a video for marketing your business it is a simple matter to add it to your website using the code created from the flash converter or else you can upload the flash video to Youtube.

I have published a number of marketing your business video's already on Youtube and on my own website and will soon be creating a new video site.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
email marketing

Email marketing used to be a good way to market your business, but now due to the influx of scammers and spammers its is largely ineffective, unless first contact is made my some others means.

Many people wonder why it is that when they use an email blaster they get no response and the answer actually often lies in the message they are sending out, if all you are sending is an advert for your latest get rich quick scheme, the first stumbling block is the various spam traps which will be searching for spam content.

The best emails are those sent out in plain text but people often insist in adding banners and photos, which to be honest and no place in emails, especially with the growing trend of small mobile devices, which cannot display them and often cost the user money due to data fees.

Yes people want information, which may answer questions or expand on the use of your product or service but they do not want to be pressurised to buy, with special gimmicks.

Do not keep loading the same boring business marketing message in your email its big turn off.

So how do you run a successful marketing campaign for your business, well the first thing to do is to start building a rapport with the client and discover what it is that they want that you can provide. The best way to do this is some form of contact form, which needs to include a telephone contact number.

The next step is to call them and have a conversation with them about them, not about your business, take in what they have to say and then you can email them, even adding them as a subscriber to a suitable autoresponder. If they like what you send them they will become a subscriber for life. If not move on.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Top SEO Results

How many different tools do you use on a regular basis to market you business, I would imagine quite a few, covering blogs, email, video, social marketing sites such as facebook and twitter, press releases and webinars.

Now most people look for the cheapest option and quite often will find free tools to use, but to be honest this strategy can backfire on you, blogs on Blogger.com and Wordpress.com can be shutdown without notice, so you need to ensure that your blogs and websites are set up on your own hosting.

No serious online business uses free resources, some companies offer free hosting but you will find that then you are advertising for others and to be honest that does not look good or very professional.

To market your business you need to own your own domain and email address avoid using using free services such as Google, Hotmail and Yahoo all who have issues.

In my honest opinion the only the place for free, is to offer a free trial period so someone can try out your site or product say for 30 days

So todays message is review you use if free in marketing your business.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Top SEO Results

Google appear to be changing their attitude to Get rich quick scams and ways of making of making money online. It has long being known that direct marketing of Affiliate links is not effective as they rarely appear in search engine results. however the latest changes appear to have a broader affect when marketing your business.

I have been watching the position of my personal website on Google and noted it had fallen from page one and at the same time my Alexa ranking was increasing, rather than decreasing, so I asked a friend of mine Butch Hamilton, for his thoughts on the matter. He looked at my website and suggested that "make money online" might be the problem, so I rewrote by description and removed the offending words and now my site is back on page one and my Alexa ranking is starting to fall again.

It seems I had become complacent in marketing my own name, which is one of the first things you need to do when marketing your business. You need to keep an eye on the performance of your keywords and be prepared to take action if performance begins to fail over a period of time.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business - Top SEO Results

Marketing Your Business
Top SEO Results

There are literally thousands of people searching for information regarding Top SEO Results techniques to be used in marketing their business, and the same questions keep reoccurring in many forums. Now I am not sure if it laziness on the part of individuals, but if they looked at many of the threads in a forum they would probably find the answers without starting a new thread.

If it is not laziness then perhaps it is because they are confused and certainly some so called Top SEO results experts do tend to overcomplicate matters, talking about keyword density, Google Algorithms, Panda updates and the like. so what is SEO and how can it help in marketing your business.

According to Wikipedia

"Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines"

The Top SEO Results to not appear overnight and SEO work begins long before you have a website. Keywords and market research are the key. You need to research a market that you have knowledge about and one that is popular because there a many searches carried out on a daily basis. Many people attempt to build a website around a product or service they have little knowledge about, and this sets them up for failure. How can you provide quality information on a regular basis without having the knowledge provide quality content.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business

Marketing Your Business
Titles

Today Butch Hamilton Veretekk's Director of Marketing introduced, the correct use of titles when marketing your business online, during his weekly webinar.

Titles are a very important area for SEO and many people fail to use them correctly. A title needs to always include your keyword and not something like "Special Offer" so as you can see on this post the title is marketing your business.

Now if you have a Blog, it is not unusual for many of the posts the carry the same titles as the keywords you are chasing down and there is nothing wrong with this because the search engine spiders will use your title as they index your posts, so that eventually you will begin to dominate your chosen keyword or keyword phrase.

Titles form a part of the keyword flow of information that you present to search engine robots, starting with the title of the website or blog and flowing via the posts into the content itself which will add information about a particular keyword.

Links coming into your site also need to carry keyword titles which will add more authority to your site especially when they come from sites with low Alexa ranking about the subject of your keywords. Here again people reduce the effectiveness of their sites by linking from sites totally off subject. I will only link from a site where I have added substantial information, that a reader and more importantly a search engine robot can follow to gather more information.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your Business -SEO

SEO Techniques are used to raise the profile of a website or blog in natural search engine results as opposed to PPC advertising where the highest bidder get tops exposure.

There is nothing mystical about SEO, it is a matter of plain common sense, although many so called gurus will attempt to confuse the issue talking about Google Panda updates and black hat methods of trying to beat the Google algorithms.

SEO start with the basics of finding a niche market and researching the relevant keywords. Then you purchase a domain containing your main keyword.

The next stage is important you need to build a website or blog paying attention to title, metatags and content. Content is king and you will need to provide fresh content on a daily basis.

Once you have your website complete, submit it to Google and then start building backlinks. Your back links need to come from sites which have contents relevant to your keywords and the links need to contain your main keywords.

The method I use is to build 500 one page web sites and place 1,000 classified adverts each containing more information about my chosen niche. now once the initial target is reached, I actually continue adding new web sites and ads on a daily basis.

You also need to write Press releases whenever to have something to share about your business.

You can build further links by creating blogs all leading back to your main site or blog, overtime you will see your Alexa ranking reduce and your Google search results improve.

To be honest I do not recommend blog commenting except where the blog is about your niche and remember when you are posting comments in blogs on forums you need to supply good content. Far too many people tend to post frivolous comments just to promote their signature link, this is BAD practice and will often get you banned as a spammer.

Marketing your Business

Marketing Your Business
Keyword Selection

How much time do you spend research keywords to market your business, a few seconds, minutes, hours or weeks, there is no real answer but the estimated research time for Keyword Selection is generally between 3 to 20 hours or if you are a novice up to 40 hours. The more time spent on research the better your chances of success. On occasions I have spent up to a month analysing data.

When you first come up with a keyword idea enter it into a Google search box and look to see how many pay per click (PPC) adverts are on the results page, the more the better, if there are none I suggest you choose another keyword.

Next look at the top results and using Alexa examine the traffic and links, the lower the Alexa ranking the better. You also need to look at the web site design to check on the metatag information to discover what keywords are being targeted, because they will be your competitors in marketing your business.

When you are starting out you are of course keen for success but sometimes you may be better to start with a long tailed keyword, which contains your main keyword, if you use the Google Keyword tool this will help select alternative keywords.

Selecting your keyword is the first stage of marketing your business, next you will need to build a web site, blog or landing page, remembering, that you need to include your main keyword in the domain name, title and metatags.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers
Philippines Better Home Based Business Sell My House and Earn Money