Yesterday I attended a webinar from T. Harv Eker, about the changing face of business as it seems that you need to choose carefully what you do, and aim to make money in five years and then sell and move on. This is a completely new mindset for me as I have looked to taking up to 3 years to make a profit, whereas the trend now is to return a profit within the first year.
One important aspect is the need to fully understand the business and opportunity you are going to promote and advertise, you can no longer rely on copy and pasting company provided sales pages to do your online selling you have to write your own advertising copy.
Many people do not know where to start, if you ask them to write about their business, so I generally recommend they start by writing about themselves and why they became involved with the business they are promoting. Having introduced themselves with one or two posts, they then need to start writing about the products and services they are providing.
One way to do this is to take the stock sales page and then rewrite it taking out the hype and buy now pitches and just supply one link in the signature area. As knowledge of their business grows they can expand into other areas, like providing answers to some common questions or features of their products.
You need to put yourself in the place of a potential customer what kind of questions do they have, what goes into products, what are the main features of your service, how does using the product or service benefit your customers.