Friday, September 16, 2011

Marketing your business

Marketing Your Business
Why Free does not work

Many marketers suggest giving away something free when marketing you business online, but this can attract the wrong type of people. If you are selling a product or service which requires ongoing payments by customers you are better to be honest and inform them up front. I have seen many people suckered into a business and then finding out that they need to spend hundreds and sometimes thousands to purchase extra essential tools, leads and websites. this is bad for business and usually forms part of some get rich quick scam.

The other thing to remember if you are using an email campaign is free is a word often blocked by spam checkers so your messages will not get through.

If people cannot afford you product or service don't let them waste your time, it is better spent your energy nurturing customers who do have money, to be honest people who want to succeed will find the money. Some people will even hold a garage sale to start their business.

The stark fact is you cannot start any kind of business without money online is no different to offline. You need to put your money where your mouth is and yes it also means you have to work at it. It might take a minimum of six months before you get a return on your investment and longer to get into profit. Offline it takes years to get into profit and the costs are greater.

So now you see why free does not work.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money