Hypertext Markup language is a code used to tag text files to achieve font,colour, graphic and hyperlink effects on websites and blogs. It is easy to learn and can enhance marketing your business when used in the right way you do not need any special tools , however an editor such as EditPlus can ensure you produce clean code.
Many people make a mistake with HTML by trying to produce pages in WordPress but this produces a lot of redundant code, others try try to use too many features and colours. when using HTML for marketing your business you need to keep it plain and simple. there are half a dozen or so simple codes;
< b> < /b> around a word or phrase for Bold
< i> < /i> around a word or phrase for Italic
< u>< /u> around a word or phrase for Underline
< p> To start a new Paragraph
< a href="http://davidogden.org"> link test here < /a> Link to David Ogden
When using the codes above omit the leading spaces. The above HTML codes are quite sufficient to create good looking blog posts and emails.
When it comes to websites you may need to use a few more commands say to insert the odd graphic
< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
note the alt tag is a description shown if image is not displayed and should used to pass a keyword about the picture to search engine spiders.
Now if you wanted to add a hyperlink to your image you can use the following code.
< a href="http://google.com">< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
Again omit the leading spaces in front of a and img for code to work.
I have also produced a new video on http://trainingvideos.davidogden.org which covers some further examples.
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