Marketing your Business

Marketing Your Business

Many people become confused when they use SEO techniques to market their business and it is usually because most so called SEO expert start talking about PPC (pay per click),keyword density, page ranking, duplicate content or Google algorithms and the like.

You do not need to worry about any of this, use Google webmaster guidelines as a starting point and ensure that your main website is correctly titled with Metatags for both keywords and description. The title will display in your browser and the description will show up in the search results so both should contain your main keyword phrase if possible,

You have probably heard about back links being necessary to to improve the position of where your website appears in results, so how do you go about getting back links. In my opinion the best backlinks are the ones you create yourself because you can ensure they are correctly tagged , not only that but you can provide potential customers with more information at the at the same time. you can do this by creating blogs and posting to them on a daily basis and also by placing free classified ads on known to be frequented by search engine spider, looking for new content.

Your backlinks will grow slowly in time, because you are working on a long term strategy. you can also use the feeds from one of your blogs to provide updated content to your website. The fact you may be syndicating similar content in multiple blogs will not be regarded as duplicate content.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Philippines Better Home Based Business

Marketing your Business

Creative Writing for the Internet

You can easily get your creative writing juices flowing my starting some form of daily diary, keeping people up to date about what you are doing, it does not have to be too elaborate. But it will soon become a habit. I actually started creative writing on the Internet to support adventure racing, and produced daily blogs and reports on my exploits which people found interesting and enabled me to get sponsors each race cost on average $12,000 for entries, travel etc.

It helps if you have an interest in what you are writing about'

Below is am example of todays diary, one of my long term aims is to organise adventure sports in the Philippines so I am running a dairy which let people know about my interests a mixture of work and pleasure letting people know I am a real person not just someone trying to make money from them.

Life In the Philippines

Today was an interesting day, started well with an online webinar where Tom Prendergast explained how Blogfather RSS feeds can be used as SEO assets to power unlimited websites, a great reminder on how easy SEO can be. I then spend a couple of hours on marketing before going out on my mountain bike.

I use my mountain bike as a way to keep fit and today was a trip of exploration the first part of the trip was along a road that I had driven in my 4*4, its strange when driving it did not seem that most of it was uphill. Anyway I crossed the main Sindangan- Dipolog road and up a sharp short hill along a stony track into the unknown, hoping that it would lead me to the coastal road and home. The ride was quite interesting passing my occasional houses and a couple of villages. there were a few people on the track and 3 to 4 motorbikes. The track undulated and twisted and turned around small hill and at one place I nearly got caught out, heading downhill I rounded a corner to find a rubbish tip with people dumping rubbish down a hillside, the stones were replaced by thick mud, not the place to fall, I was lucky dodging a couple of dogs and was soon climbing up the next hill. Eventually I reached the summit and could see the vista of Sindangan Bay and the track dropped sharpl y away. At times I had to keep the brakes on a go slowly not knowing what was around the corner, at other times I could just let rip. Towards the end a motor cycle passed me and I speeded up using him as a guide as to what lay ahead. The track did join the coastal route some 500 metres from my starting point, so now I have a second circular route.

Back home I discovered my satellite card is not working so i tried to contact the provider Cignal with little success kept getting crossed lines or calls would drop out, got very frustrated, tried emailing but replies take 48 hours or more. Talk of how not to run a business. Cignal do not know what service is. so guess the evening entertainment will be reading.

Until the next time David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Phillipines Better Home Based Business Creative Writing for the Internet

Free online conference room

Marketing your Business Free online Conference Room

The rising costs of travel due to fuel price hikes and the downturn in the economy is forcing many companies to look at ways of reducing costs. If your business has a number of offices, or you have have personal who travel to meet with clients substantial savings can be made.

Looking back a the time I worked in the Oil Industry, I used to travel from Scotland to London on a regular basis. my meetings were generally scheduled in the early morning, so I used to travel down the night before and stay in hotel, charging the cost to the company including meals, on top of the costs of flights and taxis. In addition I would go out to lunch, charging it to the company before catch an afternoon flight home. Not only that I was out of my office for a whole day for a meeting taking on average a few hours.

An online conference room offers substantial savings and is not only cost efficient it is time efficient as well. A modern online conference room makes use of VOIP allowing instant communication and includes the ability to share presentations and even share web browsing which is ideal for support situations. My conference rooms also include a white board suitable for brain storming and the ability to play videos and also record the whole conference session. You know longer need someone to take the minutes.

Online conference rooms can be tailored to your needs even modified to match your companies image. Room sizes varies from 3 - 2,000 people. Your online conference room can be upgraded or downgraded on a monthly basis, so if you have a big event coming up and want to upgrade your room from 100 seats to 1,000 seats and then after the even you can downgrade back to 100 seats, which is the average size room for most business use and costs $250 per month. Click here to check it out today

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Philippines SEO

Marketing Your Business
Philippines SEO

The one thing that I notice that is different with Philippines SEO is that more people appear to connect to and use Yahoo instead of Google. the only explanation I can offer is that Yahoo often try to take over your machine, for example when using Firefox 6, if I select Yahoo to carry out a search it immediately attempts to install itself as the default browser in fact the meta tag of Yahoo Philippines reads:-

Welcome to Yahoo!, the world's most visited homepage. Quickly find what you're searching for, get in touch with friends and stay informed with the latest news and information

Many people in the Philippines also use Yahoo for its free email including many so called Philippine SEO experts now I am sorry to say free and experts are not words that go together. Someone who is making money from SEO can surely afford their own website, hosting and mailing system. If you request services from Philippine online marketing you will get a reply from TheInterbiz.com.

The SEO work that I perform for my clients revolves around selecting good keywords, simple web and blog design, back linking and creative writing services and my fees range from $200 -$36,000 depending on the time and effort involved.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Marketing your Business

Marketing Your Business
Using a blog for marketing your business

Many people and some businesses use a blog as their main website because they are easier to set up and need no specialised knowledge. Your blog can be hosted on a public site such as Blogger, which is owned by Google or Wordpress.com however Wordpress does not accept business blogs. The problem with public sites is they can get shutdown without warning and for no apparent reason so you are best to place a blog on your own website.

You can download and install a blog from WordPress.org or if you have web hosting that includes Fantastico you can use that to easily install a new Wordpress blog.

When you install your blog remember to choose a good keyword for its name. Everything you do online for marketing your business revolves around keywords so you should keep track of all your keyword research and store it in a document for easy reference.

I advice people to publish new content on a daily basis if possible, that way you can add the RSS feed to your main website to provide a source of new data for the search engine spiders to read and index. Make full use of Categories and Tags to list all your keywords and link to other relevant websites and blogs that you own.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Marketing your Business

Creative Writing for the Internet
marketing your business

Creating writing for the Internet is not as difficulty as you think, it is not like writing a novel when you first have to think out an outline plot, and details and characters before you can even begin to write. You are writing about your business, your livelihood which should supply many angles to follow up on.

Some people if starting a new business as an affiliate may have an initial problem, in that they may not know much about the business. However one way around this is to write a blog on a daily basis about what they are learning about their new business. In the back office of many sites there is information and sample emails which can be used for marketing your business and also form the basis and source of your creative writing.

One tip which is worth remembering when creative writing, is to keep a copy of all your work, overtime this will develop into your own library on various subjects, on days when you cannot think what to write about you can revisit these documents and rewrite some of the contents, it maybe as simple as finding and replacing one keyword phrase with another to create a new blog entry.

Quite often when doing you creative writing research you will find an article which provides you with another idea to form the basis of a future post just remember to bookmark the article for future use, rather than following up immediately which can district you from your current task.

Until the next Time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business

Creative Writing For The Internet

Creative Writing for the Internet
Marketing your Business

It is amazing the power of the written word, less than a week ago Butch Hamilton held a webinar to show just how to become a creative writer, which seems like a black art to some people, but is a vital requirement to grab top positions in Google and other Search engine such as Bing and Yahoo.

The webinar Creative writing on the Internet was a live event and Butch put together a blog post in front of an International audience and invited attendees to join him and add content to his blog. Such has been the response that the blog climbed to page one of Google within the space of a few day, due to the quality of content added by subscribers, proving once again the power of the written word.

The information provided on this blog is invaluable, and I am looking forward with anticipation for the next webinar this weekend to pick up a few more tips. You see you are never to old to learn`, who says you cant teach an old dog new tricks.

Until the next time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business

Marketing your business

Marketing your Business
Your email address

When marketing your business on the Internet, your email address forms part of your branding and in order to present the right image you must use an address that points to your own domain. Since I have moved to the Philippines, I have noticed that many companies use a yahoo email address. This is not good business practice.

Email is an important communications channel for marketing your business and in order to have full control you must use your own domain, where you can have full control over you system to control spam and ensure at the same time mail get through to customers.

Yahoo is particularly bad for blocking incoming mail for no apparent reason, so you do not even know email is missing, Yahoo also has a habit of taking over your computer and altering how you computer works to benefit Yahoo. Other free mail services such as Hotmail and Google are just as bad for business. Lets look at a couple of aspects

Technical

• You get more reports of problems with free mail services. Mail that disappears, account access that's lost, email that doesn't arrive, email that can't be sent ... these are all common issues that I see every day.
• Because they all share one common characteristic: there's virtually no customer service.
• If you have a problem with Hotmail, or Yahoo mail, or Google mail or whatever free email service you're using, you have nowhere to turn. There may be a customer service email address or web form, but from what I've heard and experienced myself, it's apparently only there for show. IF you get a response at all, which is rare, it's likely to take a long time and be a "canned" response. If you need hands-on help to deal with your particular situation, there's nowhere to go.
• Because you're getting what you paid for. You paid nothing, and that's what you're getting. The provider is under no obligation to do anything for you. They're well within their rights to ignore you completely, which is apparently what most do.
• At least if you pay someone for service you have some leverage. First of all, these providers typically promise service, and if they don't deliver, you have the option of taking your business elsewhere.

Perception

• When I see a business using a free email account, particularly a Yahoo account, I immediately think: "this business doesn't care about email, or using the Internet to communicate with their customers."
• This perception is shared with Internet-savvy customers.
• The perception might be wrong.. The company may be deeply devoted to their Internet-using customers. But using a free email account doesn't say that. A free email account says "we're not willing to take the relatively small expense to make sure we have reliable email".
• In my opinion, any business small or large, should have their own Internet domain, and handle their email using that domain. Most domain registrars make that easy, and offer very competitively priced packages, including customer support.
• "Company@yahoo.com" will always look cheaper and less professional than "anything@company.com". Not to mention that "company@yahoo.com" is more likely to have technical problems without anyone to help you resolve them.

If you are a regular user of email you will receive a lot of spam, its a fact of life and usually it comes from an address with numbers in it such as "dakar25@yahoo.com or similar, Many people set up a spam traps on their mail system to delete incoming mail with numbers automatically so it is also bad practice to use numbers as part of your email address even on your own domain. Use a meaningful address

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Phillipines Better Home Based Business

Marketing your Business

Creative Writing For The Internet Back Links

I do not know what it is about Internet marketing but the same questions are repeated time and time again in various forums about items such as back linking and no matter what answers are given, the question is raised again and again.

I have come to the conclusion that very few people are interested in the answers, perhaps they post to the forums to get backlinks.

When someone asks me for help in marketing their business I usually start with a test project. I discuss with them how they are marketing, what kind of keywords they are targeting and then show them two tools which I use every day a classified site and a simple web page builder. I then ask them to create 1,000 classified ads and 500 single webpages to promote their business.

The creative writing project needs to be completed for the following reasons.

• To learn how to build backlinks
• To learn creative writing for the Internet techniques
• To prove to me they can follow instructions and are prepared to put in the time and effort to market their business

Some people are gifted and able to write thousands of words on a subject, but most cant. I for one like normally like to write as few words as possible, but this approach does not work when you are writing for the Internet. Few people will read your beautiful crafted classified ad, so do not try selling or use pictures, what you need to do is provide information for the search engine robots or spiders. The spiders are avid readers and will follow all your links seeking more information, the better the quality of the content, the more often they will return and the higher your site will rank.

One method I use is to precis an article or document, rewriting it in my own words, some people use spinning software to rewrite information but I prefer to avoid this as you tend not to read the article so you are not learning yourself.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers

Marketing your business

Top SEO Results Tips
Marketing your Business

You know some people just do not get it when it comes to marketing on the Internet. to be successful you must have a good site, so what is good you might ask. Well in search engine optimisation terms you need to keep the site simple.

• A good keyword specific title and website address.
• Use Metatags for Keywords and Descriptions
• Do not use flash, it cannot be read by search engine robots
• If you use photos or links make sure they are tagged with your keywords.
• build a keyword specific home page with content to attract search engine spiders
• Use an RSS feed from a blog to provide daily updates about your business, services or products
• Keep the design clean with simple coding for fast loading using an HTML editor designed for the job such as Edit Plus rather than specialised web building software or Microsoft Word which adds lots of redundant code.

Now some people have a problem with creative writing, but as a business owner this should not be a problem, if you can talk about your business, then just put it into writing. Now there are a some people who try to sell products or services that they have little or no knowledge about and to be honest they are heading for failure. The only way to turn this around is to learn about the product. If you are in this situation as you learn about your product or service, write about what you are learning. this will both give you more knowledge but at the same time will promote your business, its a win win situation, and is what creative writing is all about.

If you are ever running short of creative writing content use the Internet to search for information about some aspect of your business and then rewrite the information in your own words adding your own twist.

David Ogden
Internet Marketing Mentor
Helping People Help Themselves
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

email system

Top SEO Results Tips
Marketing your Business

Today I was speaking to a business owner who was looking for an emailing system capable of sending out mail to lists of 5,000 people on a daily basis. I was explaining that the mailing section of my marketing system could easily handle this task as you can load as many leads as you like into the system, which will than send out a verification letter, so that people can sign up to your list or stop all future mails.

Now many email systems charge extra to load leads and some only allow you to load leads that you purchase from them to be added to the system. My mail system not only does not charge extra but also allows you to build simple subscription boxes to place on your websites to capture leads.

The completes marketing system which includes, hosting, your own 5 seater conference room, lead capture and SEO portals, free training and 24/7 support retails at $54.95 per month which is unbeatable value.

David Ogden
Internet Marketing Mentor
Helping People Help Themselves
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Top SEO Results Tool

Top SEO Results Tips
Marketing your Business

Today I was speaking with a gentleman, who signed up to use one of my marketing tools and I asked him how his business was doing and he replied that he had been working online for about a year but was having trouble getting traffic and had made no sales. I discovered he was selling Quickbank products, on delving a little deeper it turned it turned out that one of the products was a traffic generator which seemed ironic. I asked him if he used any of the products himself and he said an emphatic NO.

One basic point about marketing your business online or offline is you must know your product. Relying on the sales literature which hundreds if not thousands of other people are using just is not good enough. You need to be able to provide your unique insight, which is why some people are more successful than others.

Far too many people think that to earn money online all they have to do is post a few adverts directing people to an affiliate page and the money will come rolling in, if this was so we would all be millionaires. The way you earn money on or offline follows the same formulae Time + Effort = Money or to put it another way you earn money from the time and effort you put into your business. A traditional business needs start up capital as it is very difficult to run a business if you have no seed capital to get you going.

The cost of setting up an Internet business is much lower, but it is not free despite the many free offers you may see, to make money you need to invest money and put in time and effort to earn more.

The basic advice I gave to this Gentleman was to go back to the drawing board and find a product or service that interested him, or he had knowledge about, research this niche for money earning product and keywords and then build a blog to include a lead capture box and to provide updated information about his niche on a daily basis with links to his business sales page.

David Ogden
Internet Marketing Mentor
Helping People Help Themselves
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Marketing your business

Top SEO Results Tips
Marketing your Business

TheInterbiz launches the concept of online conference rooms http://onlineconferenceroom.theinterbiz.com/ in the Philippines, a cost effective way of getting your message across to customers in the region and providing training to staff in remote location.

The Philippines is the ideal place to use Web conferencing for business as it allows conferencing events to be shared with remote locations. We cab also provide either a recorded copy of an event, or a means for a subscriber to record an event. The service allows information to be shared simultaneously, across geographically dispersed locations in nearly real-time. Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer. A participant can be either an individual person or a group. System requirements that allow individuals within a group to participate as individuals (e.g. when an audience participant asks a question) depend on the size of the group. Handling such requirements is often the responsibility of the group. In general, system requirements depend on the vendor. The service is made possible by Internet technologies, particularly on IP/TCP connections.

Our solution requires a small piece software to be installed via download by the presenter and participants prior to the event and provide a complete solution. We also provide a means of interfacing with email and calendaring clients in order that customers can plan an event and share information about it, in advance.

Support for planning a shared event is typically integrated with calendar and email applications. There is a method of controlling access to an event.

The term webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference. Some argue that webinars might be one-way, from the speaker to the audience with limited audience interaction, so one-way broadcasts are perhaps more accurately called webcasts. Our Webinars themselves are more collaborative and include polling and question & answer sessions to allow full participation between the audience and the presenter. Our online web conference room technologies incorporated the use of VoIP (voice over Internet protocol) audio technology, to allow for a completely web-based communication.

David Ogden
Internet Marketing Mentor
Online Conference Room
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Marketing your business

Top SEO Results Tips
Marketing your Business

I was recently researching information about Dipolog City and found sites for both the region Zanorte and the City itself, however the information on the sites has not been kept up to date and one site is missing altogether, perhaps it is been revised. How can a city attract visitors and investment when information is not up to date. One glaring example was the electrical supply situation where no mention was made about the fact of a major upgrade that is at present underway. I gleaned this information from a private site that suggests it supplies news on a daily basis but was last updated in October.

When you are marketing a business online it is vital that your website is kept up to date and the same goes for public information sites otherwise your visitors will disappear.

Commercial sites must have a constant supply of fresh information, for example details of special offers, prices changes, sales or even changes in personnel and management. An easy way of supplying this information is to write a daily blog and then connect the feed the the index page of your blog, this will ensure visitors including search engine robots will keep coming back for more.

Until the next time

David Ogden
Internet Marketing Mentor
Veretekk Marketing Asia
1-386-308-1956 USA Office after 6PM EST
60-999-114 1149 Philippines 0600-1200hrs

Marketing your business

Top SEO Results Tips
Marketing your Business

I have been hanging around a popular online forum and everyday people are asking the same old questions, how to build backlinks to websites.

Backlinks are a measure of a sites importance, the more links coming into your website from other websites the better, provided that the incoming links are correctly tagged with your keywords.

So how do we get backlinks you may ask. there are a number of ways such as buying links, link swaps etc but in my opinion the best way is to build them yourself. I build a minimum of three links every day using classified ads and webpages, in addition to links from blogs.

The first system I use is 1-Family Classifieds, which is one of the oldest classified sites on the Internet, it has an Alexa ranking of 80,000 or 30,000 in the US so information posted hear is picked up by search engine spiders.

I also use Free Page to build a one page website, no special skills are required, it just a matter of filling in a template and the web site has an Alexa ranking of 50,000 in the USA so once again it is popular.

Normally the content that I place in these sites is information about the products and services I sell, note I said information, because that is what people are looking for. Do not try to hard sell with figures, graphs and the like. Provide information that adds value to your product, remembering of course to link back to your business with your specified keyword phrase.

Remember that your same keyword phrase needs to be prominent on the page that you link back to. I does not get much simpler than this and over.

To get fast rack results I recommend building 500 single webpages and 1,000 classified ads for any new website as fast as possible.

Until the next time

David Ogden
Internet Marketing Mentor
Veretekk Marketing Asia
1-386-308-1956 USA Office after 6PM EST
60-999-114 1149 Philippines

Marketing your business

Top SEO Results Tips
Marketing your Business

Conference Room

Marketing your business via a conference room is a relatively new but cost effective way of putting your business in front of potential customers. Video is a very effective marketing tool and part of any business plan needs to contain a video about your business ideas and products.

There is a need however to go further by using interactive conferencing. Many businesses use online conferences to reduce staff travel and it can be an excellent way to answer customers queries or to host seminars on particular subjects.

Your conference room can be used as a 24/7 sales or support room holding a collection of videos which will answer customers queries, when you are not available, supplemented of course by live presentations.

Until the next time

David Ogden
Internet Marketing Mentor
Veretekk Marketing Asia
1-386-308-1956 USA Office after 6PM EST
60-999-114 1149 Philippines

Top SEO Results Tool

Top SEO Results Tips
Marketing your Business

Auto responders

When you are starting out marketing your business and building a list of potential customers and subscribers you need an auto responders to keep in touch with them.

You will need to build a set or sets of letters about your services and products and I strongly suggest that the contents of these letter contain information rather than a sales pitch. These letters can be personalised and then sent out over a period of days or weeks.

Your Autoresponder will become your friend as every letter that goes out includes an unsubscribe or script suppression button, to be used by people who no longer want to receive your messages. this helps protest you from Spam complaints.

Your auto responder will also enable you to place subscription boxes on your website to automatically collect leads who wish to read your news letters.

The Veremailis one of the few auto responders which uses its own Pop Account rather than your own email address so this protects from spam complaint which can lead to shutting down of your personal email account. Another advantage is the ability to send emails to all email subscribers or selected subscribers at a click of the button.

It cannot be stressed enough the importance of building letters to support your business.

Until the next time

David Ogden
Internet Marketing Mentor
Veretekk Marketing Asia
1-386-308-1956 USA Office after 6PM EST
60-999-114 1149 Philippines