Marketing Your Business
Advertising your Business
One of the most important parts of advertising is to be easy to contact: Every single brochure, box, video,email, website, blog and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies.
When advertising online also make sure to provide links to more information about you and your company, people tend to buy from people they trust.It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says,
"Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."
Provide information about your products and services rather than a hard sell.Create ads that generate interest and make the customer want to contact you for more information.
Test your advertising: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business.
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You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.