Marketing your Business
When you have a business which you want to market online, it is naturally assumed that either you have in depth knowledge of your business, or you are delegating this task to an advertising department or agency.
I talk to many people during the course of a week and it never ceases to amaze me, the number of them, who have little knowledge of the products they are selling. One conversation that often springs to mind was speaking with a gentleman, who signed up to use one of my marketing tools and I asked him how his business was doing and he replied that he had been working online for about a year but was having trouble getting traffic and had made no sales. I discovered he was selling Quickbank products, on delving a little deeper it turned it turned out that one of the products was a traffic generator which seemed somewhat ironic. I asked him if he used any of the products himself and he said an emphatic NO.
One basic point about marketing your business online or offline is you must know your product. Relying on the content and samples provided in sales literature, which hundreds if not thousands of other people use is just is not good enough. When marketing your business, You need to be able to provide your unique insight, which is why some people are more successful than others.
Far too many people think that to earn money online all they have to do is post a few adverts directing people to an affiliate page and the money will come rolling in, if this was so we would all be millionaires. The way you earn money on or offline follows the same formulae Time + Effort = Money or to put it another way you earn money from the time and effort you put into your business. A traditional business needs start up capital as it is very difficult to run a business if you have no seed capital to get you going.
The cost of setting up an Internet business is much lower, but it is not free despite the many free offers you may see, to make money you need to invest money and put in time and effort to earn more.
The basic advice I gave to this Gentleman was that to to go back to the drawing board and find a product or service that interested him, or he had knowledge about, research this niche for money earning product and keywords for marketing his business and then build a blog to include a lead capture box and to provide updated information about his niche on a weekly basis with links to his business sales page.