Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Keywords and Search Results

I was in the Warriors forum today and someone was proudly boasting he had his site at no one in Google for his local cleaning company. but he complained his description was rubbish.

The reason being he had forgotten to add metatags to his site. Without metatags Google does not know what you want to display. you must remember to spend a little time setting up metatags on any site where you have access.

Google and other search engines are always seeking to present the results you are searching for, which is great however you need to ensure that when you are researching keywords or looking to find on what page your site appears to log out of application such as Google+.

For many years I have had a top ranking site for Lose Weight USA usually in the top 3 out of 80M but if I am logged into Google+ I have positions 2,3,4 and I also show as position 10 for weight loss with 210M results...great for the ego but not for business.

Matters can be further complicated by using local searches say for the Philippines where of course by site would not appear in results.

Another useful tool to use when researching keywords is Google Trends, which follow news items in this case you can clearly seen that items about weight loss are growing in popularity

Not shown here are the links to the news items concerned, which one can follow in order to create extra content for your daily posts.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8

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Marketing Your Business in the Philippines

Life in the Philippines
Internet marketing in the Philippines

Like many Asian countries the Philippines has many budding entrepreneurs, who struggle to start online businesses due to lack of money. Low end affiliate programs with an out lay of $5-10 per month is a favourite, however this type of program rarely provides help on how you should market apart from approaching friends and family, which is certainly not the surefire way to success.

So where can you learn to market and promote your business. Well marketing not only entails learning but also requires tools and additional outlays for purchasing sites and blogs, business leads, autoresponders for sending messages, conference rooms etc The costs will soon mount up so you should be prepared to spend another $30-60 per month which puts it out of reach of the average wage earner in the Philippines.

Is there a solution, yes I think there is, I have an introduction package to an online community and worldwide hub of professional marketers! which costs nothing to join.

You will be able to develop your own webpage profile complete with a blog and videos which you can use to both promote your business and communicate with like minded people and at the same time learn the tricks of the trade to successfully get started with advertising your business.

Till the next time

David Ogden
Dipolog city
09991141149
Take a look at my profile page

Marketing Your Business

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Video training

I have just reached a major milestone in my series of marketing your business videos, so far the videos have been concerned with showing you how to set up and configure your marketing system.

Todays video is entitled Daily Advertising Routine, and for the first time you are linking your system together. Notice I used the word "linking". This routine will be the start of building quality backlinks to the business you are building. the main readers of the information are search engines, that is why virtually all of my posts have no graphics, as search engines cannot read pictures but have to rely on the "alt" tag.

Yes some of the content may be read by humans as the same advert goes out in email format and the content is informative providing information about goods or services, if a reader is interested they have details of how to contact me and links to by business to serve themselves.

Now some people may have read that Google and other search engines do not like duplicate content, but we have not produced duplicates, it only takes as little as one word change in a page and it is unique, so by using different formats through our systems this content is unique.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8

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Narketing your Business Video Training

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Video training

I am continuing work on showing people how to start marketing their business using the new veretekk social/business marketing system.

I have just added my latest video which is a guided tour for veretekk gold subscribers of the communications area and covers the following subjects:-

• LEAD MANAGEMENT
• SEQUENTIAL MAILER
• REDIRECT PAGE
• ENTER CONTACTS
• CREATE GROUP
• UPLOAD EMAIL LIST
• MY EMAIL LIST
• UNVERIFIED LEADS
• TRANSFER ALL LEADS
• REMOVE EMAIL

The next video in the series will be about Resources

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8

Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Videos

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Video training

I am continuing work on showing people how to start marketing their business using the new veretekk social/business marketing system.

Since my last post I have added three more videos the first being about how to use the new veretekk silver marketer to promote your business by correctly setting up your profile and free vereblog system.

The second video for gold subscribers is about how to set up the traffic portals to collect leads and using the SEO drill to promote these portal, as well as the system drill to send out free classified ads to a top ranking classified site. Plus a little bit about site linking.

The next video in the series will be about communications/ advertising

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Keywords

Today I started work on showing people how to start marketing their business using the new veretekk social/business marketing system.

The first video of the series is about how to select good keywords, using Google keyword selector tool and Alexa.

The reason for starting of mentoring on keywords, sis that they will be need to configure members profiles on the veretekk marketer system.

future videos will include information on setting up your own free blogging system to start advertising your business

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing your Business Offer

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Marketer Dashboard

I am looking for ten business owners or entreneurs who wish to develop their skills in advertising their business online. In addition to mentoring, each selected person will have access to a marketer dashboard from which they can control their business marketing.

The marketing dashboard application includes blogging systems and portals for search engine optimisation and a unique hosting package which includes access to a number of aged domains which can be used for further business promotion.

please contact me via email or Skype for further details.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Skype seadogs11
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing your Business

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Researching your market

I have been researching the Philippines seeking an angle in order to promote my business services locally. The problem seems to be twofold, the first is lack of money. Wages here are so low there is rarely anything left after meeting everyday cost. The other problem is the small number of Filipinos who own their own computer, only 11% according to the latest consumer finance survey. I actually find this a little surprising as the country is in the top 10 of facebook users. Perhaps they are making use of the many Internet cafe's and mobile phones.

The current cost of subscribing to my marketing and adverting services would use up 25% of an average persons income, so it is probably a non starter for a private individual.

I will therefor need to concentrate on the business market and provide some alternative product for home entrepreneurs.

Veretekk has recently launched a social/business site, where you can find the answers to many of your question, from professionals from around the world who also provide mentoring. Stop by sometime and see what is going on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Advertising your Business

Yesterday I was reading "Confessions of an Advertising Man" by David Ogilvy, whilst waiting for my partner, and he was writing about how he only like to have clients who were themselves successful. This is very true as success generally breads success.

Mix with the right people and your business will succeed, you only have to look at any established business club and you will find boundless opportunities, its a bit like the old school tie which can sway things in your favour.

When you have a new business with no track record, you need every bit of help you can find especially when working online, so where can you go for help.

Many people now look to the Internet as a source of salvation from job losses happening in the real world but often do not know where to start.

Veretekk has recently launched a social/business site, where you can find the answers to many of your question, from professionals from around the world who also provide mentoring. Stop by sometime and see what is going on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Business

Marketing Your Business
Advertising your Business

One of the most important parts of advertising is to be easy to contact: Every single brochure, box, video,email, website, blog and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies.

When advertising online also make sure to provide links to more information about you and your company, people tend to buy from people they trust.It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says,

"Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."

Provide information about your products and services rather than a hard sell.Create ads that generate interest and make the customer want to contact you for more information.

Test your advertising: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ David Ogdens Training Videos

Marketing Your Business
Daily routine

Marketing and advertising your business is a daily routine which will bring you success but many people find it difficult to organise themselves, or come up with a blank when faced with the prospect of providing content for a blog.

It is very important that you know about your business and understand what it is you are selling and to be honest this is where people fall short. We have all seen the ads "make $500 a day" but unless you know what you are selling you are never going to earn that much.

If you know your business you should be able to write a 300-500 word blog post in an hour or less, when content runs short do a search of magazines, journals, online articles etc connected with your business to restart your thought process.

I generally keep a copy of all my posts, which means I can go back and edit them to produce a new post.

Once you have your content then if you have a marketer dashboard you can use this so send out a blog and emails to your friends and subscribers as well as link posts to social networks and sites without having to leave your dashboard.

The more friends you have on the marketer dashboard, the greater exposure your posts will have with no extra effort on your part.

So a couple of hours a day is all that is needed to promote your business.

NOTE
The basic dashboard is free but when you become a gold subscriber at $54.95 per month a whole new world opens up with lead generation and SEO portals, state of the art conference rooms, training, professional hosting and virtual 24/7 support thrown in.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business in the Philippines

Life in the Philippines
Business in the Philippines

I have been looking for some time for a forum in the Philippines to build business contacts and gather information and came across

Alexa ranking116,472 ,and I thought great ranking site, a good place to hang out and share my experience. The only problem and it effects many forums is that people do not read or fail to understand the forum rules, and post a whole lot of rubbish.

A forum is generally a place for discussion not for advertising your business, except in places set aside for such activity

I have drawn the moderators attention to a couple of issues and hopefully some of the posts will be removed, which will greatly improve the forum.

One of the problems in the Philippines at least where I live in the south is lack of money, temporary office workers for local government receive around 5,000 peso a month and may spend 2,000 on accommodation which does not leave much to live, let alone to put some aside to start a business, so it is no wonder they bite at anything that is free. My own business services cost the equivalent of 2,300 peso a month and are aimed at small business owners or even people providing virtual office services, which is actually something that many people in the Philippines provide.

Till the next time David Ogden

Veretkk Marketer Dashboard

Original Article @ David Ogdens Training Videos

Marketing Your Business
New Marketing Dashboard

Click on Image below to watch video

This short training video introduces you to the Veretekk Marketer Dashboard which can be used as a control panel not only to link with your social and business friends but also to keep them updated with what you are doing.

Veretekk 2 was soft launched on 1st April 2012 after some three years of Development and is set to take its place as the place to run your online business and brand yourself.

Later in the year a revised market manager will be launched which will provide major tools and resources to advertise and market your business Good Morning from David Ogden - Veretekk Trainer

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
New Marketing Centre

Veretekk took on a completely new look today, not only a new look but some new features which will be launched in the coming weeks to improve your business marketing and advertising.

The beta launch still has some bugs to be resolved, and its massive membership of over 9 million are logging in and getting busy updating their information which now can connect seamlessly to hundreds of social sites and business websites.

Veretekk is set to become one of the leading business/social sites on the Internet where you can interact with other business professions and entrepreneurs. You can now join and create public or private groups of like minded people to share videos, pictures and posts about your interests.

There is 24/7 support via Skype which will soon be integrated into the back office as well, so that if you have a technical issue you do not need to wait for days to get it resolved.

So watch this space for more news

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Watch UK TV Anywhere

Life in the Philippines
TV in the Philippines

TV in the Philippines generally is based on American style programs and it is rare to find a service which offers programs from the BBC let alone sport such as Rugby, although now the Philippines are taking up Rugby sevens and Rugby league perhaps there will be more coverage, otherwise you have to put up with Baseball, Basketball, Snooker and of course football.

TV reception is often interrupted by bad weather, tropical rainstorms and high winds, so I have been looking for alternatives. now I did come across one piece of software which allowed viewing of TV programs from around the world, but this only offered recorded programs ,so was something of a rip off, however last week I found a company which offered UK TV programs from the BBC and ITV.

I subscribed to the program and found it seemed to work well over my broadband connection, having been a fan of Doctor Who since it was first introduced many years ago I was pleased to see it was still running and was able to watch one of the latest episodes. I also caught up on UK breakfast time news and a rugby game. All in all I was quite impressed. I did suffer a little spooling delay when watching the rugby game but that was because my partner was also downloading something from the Internet at the same time.

So if there are any Expats out there missing out of programs from home they should check out Expats Telly I recommend it

Till the next time David Ogden

Marketing Dashboard

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

I can hardly wait for for the weekend to arrive in order to evaluate my new business dashboard, it is something that many people dream about owning.

Anyone who has been advertising their business online for a number of years will probably have collected or used many different programs and pieces of software to develop their business. The problem is they are not designed to work together. You might have built a site on Wordpress, hosted at Godaddy with an auto responder from Aweber and a conference room from goto meeting. You have made sales videos at You Tube and keep in touch with your friends, via Facebook, Twitter and Skype. Does this sound familiar.

You end up retyping or copying information from one system to another which can be very time consuming. you probably also have developed an number of online profiles on different system which you try to keep up to date.

Now just suppose there was a intuitive system which from the outset has been designed not only to get your message out there but also to gather leads and enable you to keep in touch with like minded people, to whom you can turn to for advice on many diverse subjects at any time of the day or night.

Well one of my catch phrases has been

Turning your Dreams into Reality

So watch this space for more news

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

A Step Change in Marketing

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

In a few days time a revolution in Internet marketing is going to occur, no its not something that that you have to sell to friends and family with promises of wealth. it is what I like to refer to as a marketing dashboard.

The system has been under development for a number of years and will be launched in beta on 1st April, so what does the system do, well its a great productivity tool and will not only save you time but will also enable you to keep you companies message in front of potential clients and customers, via many forms of media at the push of a few buttons.

You will be able to spend more time researching content for your informative blogs and articles but at the same time keep in touch with with people in your social circles and business associates.

I have watched the development of this project since its inception and I am completely blown away. What is about to be delivered is much more than initially anticipated and will provide a virtually seamless applications including hosting, training, conference rooms, autoresponders, videos, blogs, business opportunities, 24/7 support for a fixed monthly fee.

You will no longer have to mix and match applications across a number of different websites and if you add or modify a piece of information the changes will be reflect across the who system, which is why I call it my marketing dashboard.

Watch this space for more news

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Regional advertising

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

Regional advertising as the name suggest focuses on local adverting corresponding to a particular region or place. This involves the use of all the basic tactics and techniques used for any sort of successful advertising campaign for the promotion of a particular company's services or products. Regional advertising is often overlooked but can be a lucrative form of advertising.

The techniques involved in the regional advertising is often focussed on a smaller and regional search engines and also local directories which makes a good business sense.

The listings in the web directories and the search engines under the regional category for example with the websites like the DMOZ.com and yahoo brings about the site under more relevant search results.

Regional means within the country and therefore it is vital to use a domain which is based in that specific company in use. For example co.UK is used for United Kingdom just as .ca is used for Canada. These are often used in the domain names also so as to be able to target the multiple regional markets and also search engines.

There is also the question as to what language should be used, whilst English will usually prevail some people prefer to read items online in their native language, so I would suggest sites be written in duel language.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

Today I attended a webinar hosted by Veretekk's marketing Director Butch Hamilton and he was talking about examining where your target market is situated. Many people make the mistake of advertising globally when they are only offering goods and services locally.

I remember some years ago working with a company that started a GoLocal advertising campaign which turned out to be highly successful as each distributor targeted their own particular area rather than nationally or globally.

Google technology brought local search to the forefront in the past year so you can set now set your search default to any particular town to obtain results which are more likely to be of use to you.

If you are operating a local business online it can be beneficial to include the name not only as a title but also in the name of the website. I have done this myself successfully in the past when selling property with a site called apartmentforsalekotakinabalu. A daily advertising campaign was set up on the Internet using my marketing tools and within two months I had completed the sale of my property.

When you are setting out your next advertising campaign consider your local options you might be surprised by the results.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Marketing Dashboard

To create a dashboard, your business will need to be able to capture information from different information systems and consolidate data from campaigns, responses, customer interactions, and new business.

Now all this sounds quite complicated and time consuming, but what if I told you that on the 1st April 2012, you would be able to purchase your own marketing dashboard for the princely sum of just $54.95 per month.

This is not any April fools scam, it is a serious offer for business entrepreneurs, who wish to benefit from a seamlessly integrated set of tools which have been in development for the past three years.

During the last few years the Internet has spread even further afield due to 3rd and 4th generation mobile devices so now you can remain in contact and share your daily life with the likes of facebook and Youtube no matter where you are provided you have a reliable connection.

Social marketing is one of the keywords of the age, so imagine a business interface which interacts with you social marketing site, keeping fellow socialites informed on what you are doing and enabling you to store and share your business tips and success via video, email, articles, press releases, blogs and countless websites.

Does this sound like something that might interest you, if so keep watch this space as more will be available shortly.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Google

Google is now advising website owners that its future direction in providing search results will rely more heavily on web content rather than grey hatted SEO work. This will mean that sites which have little or no SEO techniques applied to them but have otherwise good content will rise up the results.

The changes as and when they are implemented will certainly help the small business owner who often does not even know what SEO is. The days of some so called SEO specialists may be numbered as content becomes king.

Former Google Webmaster Central creator Vanessa Fox made the following comments

"I don't think it's about just mom and pop vs. big brands,---- Lots of big brands don't know the first thing about SEO. I think (total guess on my part) the sites that will be negatively impacted are those that focus on algorithms and build content/sites based on the things what they think the algorithms are looking for. The kind of sites where someone didn't say 'I want this page to rank for query X. How can this page best answer what the searcher is asking about X' but instead said 'I want this page to rank for query X. How many times should I repeat X in my title, heading, content on the page, internal links…"

Sounds like good news to me, all this page density mumbo jumbo and worrying how to Panda updates effect results will perhaps come to an end.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

One of the main reasons for advertising is to brand your business, now when I think of corned beef the brand Fray Bentos come to mind, a company established in 1899 which is best known for its range of canned meat pies, including steak and kidney and minced beef and onion.

At the end of last year it was taken over by Baxters and Baxters chairman Audrey Baxter said:

"Like Baxters, Fray Bentos is a heritage brand and is known the length and breadth of the country, holding a special place in the hearts of British consumers both young and old.

We have many exciting ideas to revitalise the brand as we aim to secure a strong foothold in the canned meat market."

It will be interesting to see how they advertise in the future. One thing I am sure of is that they will not become involved in discount advertising which has been the death knell of many brands.

A brand that starts discounting initially attracts new customers, but in doing so cuts its profits and when it stops discounting consumers move gravitate back to their original source. The company is then in a more difficult position having less revenue to spend on advertising to maintain the image of the brand.

If you have a business think carefully how you advertise particularly with special or free offers carry out market research and try to model the results.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

Advertising play a very important part in marketing your business, but one needs to keep updated with the latest trends and techniques, for instance there was a time that when you included a coupon in an advert it was placed at the top of the copy in the centre, yes a great headline however now your coupon is best placed at the bottom right hand corner where it can be easily clipped off and used, leaving the rest of the copy intact.

Adverts placed in corner shops or supermarkets can take this a step further with having tear off strips a the bottom of every advert, so many people can take advantage of the offer.

When advertising online it is important to provide facts and information about your products or services. One advantage of online advertising is you can use racking codes to see how many time the advert is opened and correlate that with actual sales. You can also use pay per click advertising.

You may prepare email advertising campaigns running over weeks and months providing your subscribers with information about your products and services but take great care with the content, no one like to receive the same old sad advert containing information sent to them in the previous mail. they need something new and informative.

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You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

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Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email

Now I have never been an advocate of using free email system, such as AOL, Hotmail, yahoo and Google, because it does not look very professional if you have an Internet site not to use an email address connected to your companies website.

Google however is now beginning to make inroads as Gmail's growth has been rapid over the last couple years and is unlikely to slow, especially given the recent user interface changes that make Gmail even more convenient and easy-to-use. Gmail is even changing the B2B perspective on email addresses, as more and more professionals are relying on the service through Google Apps to meet their business needs.

Email is beginning to come more socialised with the spread of 3G and 4G phone technology and consumers will often share links with others via email with friends. Yes there is still spam to contend with but savvy users may now have several email address using one for friend and family one for business and one for dealing with sites which may start spamming.

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You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Advertsing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Phone Contact

The phone is a very important marketing tool which is often abused by the use of automated diallers and the like. Far too many people use it to sell their products and services by using canned messages or advertising scripts. The most successful marketers are those that listen to their prospects or potential customers.

Now I used to actually hate telephoning people but it is essential to keep in contact with prospects and customers as you never know if email campaigns reach them or they turn them off. Many people use voicemail to monitor incoming calls, so you always need to be prepared to leave a message.

My own business involves assisting people to build successfully businesses with a selection of advertising tools, so yesterday I phoned a woman to find out what she was adverting but caught her just as she was going out so I called back today. I was somewhat taken a back when her opening words were "I am not interested" I was offering help and advise and she put the phone down.

Perhaps it was a bad hair day or some telephone marketer had been bugging her, but she was advertising something, I might have been a buyer, she may have lost a potential sale. For my part this is part of daily life some people you can help and some just do not listen. My golden rule is to listen first but in this case it did not work so instead I emailed her, but I doubt she will ever open the email.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email advertising

Email adverting is one of the most fickle areas of marketing but the key is to always get permission – Without having permission (meaning every subscriber asked for you to email them), spam complaints will increase and people will ignore your emails — even worse, they may opt out altogether. Aside from upsetting your new subscribers, you will probably also get the boot from your email service provider or ISP for violating their policies.

Utilize email marketing campaigns instead of "newsletters" . With an email campaign, you can attract specific prospects and send them emails related to a particular topic.

Do not sell, provide information which is useful to your subscriber and let him decide when the time is right to purchase, you may have to mail him for a year or more.

More and more people are using mobile devices so you may need to redesign the email and landing pages so it's easy for mobile users – Realize that the popular iPhone has a viewable space of 320 x 356 pixels. That's not much compared to the real estate of your computer (probably above 1024 x 768). This means you should condense the width so they can read the email without resizing the message.

If you use images make your email readable without images enabled – For privacy reasons, most email clients disable images unless the user allows it. Because of this, any images you include in the email should have descriptive text set for the Alternative attribute.

Remember to provide subscribers with a method of unsubscribing and a note of when they subscribed is useful as often people forget what they signed up for and can accuse you of spam.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Free Assistance

I was speaking with someone today who over the past few years has purchased many programs and joined site with the idea of creating an income and like many others has become disillusioned. His Latest venture started in December and like many before him he has been suckered into purchasing something but does not know how it works.

He has purchased a website which advertises phones and accessories and has been looking at free ways to market the site, which is how I found him. He told me the usual tale of false promises and no support. I suggested that free advertising was not really the answer. The first thing he needed to do was to cleanup his website which is based on a wordpress blog and remove many of the 19 add ins which not only confuse him but are liabilities rather than assets.

During our conversation it became apparent that he was at a complete loss at what to do, so I spend about an hour showing him how to do some simple cleaning up and how to post new data to his blog and suggested that in addition to the automated posts coming into his blog, he needed to start writing in more depth about telecommunications to provide more unique substance to his website. I also suggested that he needed to learn about marketing and that for around $55 a month he could obtain a comprehensive marketing system and unlimited training and support, He needs to set that as a short term goal.

I suggested that that as he writes his blog posts he could convert into stand alone web pages which will help advertise his website in other areas. I will follow his website over the the next week and see how he is getting on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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davidogdens [@] gmail.com
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Online Censorship

Many people do not realise how much censorship can negatively effect their best marketing methods. I have been aware of restriction on the Ezines articles site where I am an expert author , however they have modified their rules regarding links and I have spent the last two month trying to get as simple article posted. I have now given up because to be honest it is not worth the effort, I get a standard email that suggests what might be wrong, so I guess a computer is doing the vetting using some form of algorithm.

Algorithms seem to be flavour of the month as it is rumoured that Google Pand's update has been revised, so your SEO specialist will have an excuse to charge you more money.

I started to examine a new add in tool for Firefox today which ranks sites for safety by displaying red or green lights and warning you off from certain sites, it offered some surprising results, it would seem some sites I use have red flags. Apparently it uses an Algorithm, surprise, surprise and votes from users, however some votes are more equal than others, sounds like George Orwell's 1984.

My next task is to work out if anything is really wrong with the sites and if there is see about getting it corrected. The tool could be great provided the results are right.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Marketing entails several functions that include:

1. Developing the products or services that customers want.
2. Pricing the products or services correctly.
3. Making the products or services readily available to the customers.
4. Advertising: Promoting the product or service, which if done correctly, not only convinces customers that the product or service is preferable to its competition, but that it is clearly the only choice. This is the field of marketing "communications" .

From a small business perspective a great deal of research is required in order to provide what customers are looking for on the the Internet and some of this research will be used later in your advertising campaign.

I always tell people that they need to know all there is to know about what they are selling in order to provide good adverting copy. Advertising online is a daily chore to provides quality information that answers customers needs, not plugging the same old stale sales blurb.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Today I was speaking with someone who has just started to advertise a home based business and had used one of my advertising tools, so I asked her about what she was advertising and what form her marketing took. Her advert was perhaps a little too simple in the form

come and visit my website

and evidently her website has a contact form and her telephone number but no indication of the Company she is associated with, which seems rather strange.

I was a little puzzled with her approach but it seems that is the how the company wants business to be conducted. I was expecting her to explain more but the mystery deepened as she had paid to have the advert placed on her behalf and my tool is free.

I never did find out anything more about her business, normally you can't stop people talking, so I wished her luck and said I would contact her in a couple of months when she told me she had plans to review her advertising strategy. I will update you at a later date when I learn more

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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davidogdens [@] gmail.com
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Paid advertising in the form of Banner ads and Pay per click such as Google Adwords are a popular forms of advertising however for a small business they can quickly consume your advertising budget, but never the less provide a good return on your investment. They are not recommenced for the home business owner.

Many people make use of free classified sites which can be very effective when used correctly, and combined with content linking and creation

Content Linking and Creation
Content creation is the easiest way to advertise a business online provided you are a creative person or understand the business you are engaged in. This method of advertising relies on fresh content content to drive traffic to an online business in search engines and social media websites.

Each article or blog post created by a business gives it another opportunity to rank well within the search engines for the specific keyword each post relates to. Combined with social media sharing, content linking and creation is a very effective way to advertise an online business without a heavy overhead and cost.

Social Media Interaction
Social media is the culmination of websites, networks and connections. Web users have to interact with one another, talk and build relationships with one another. Social networks were originally intended as a way to find friends and share content but online businesses have caught up and use the social media for marketing purposes.

Online businesses that use social media have a greater ability at building an online presence, increasing their long-term sales and creating a great online brand. Social media will continue to evolve through technology but the main underlying factor will always be the connection between two people; or, in this case, a connection between an online business and its Customers.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Yesterday I had a call from a Gentleman in South Korea who was seeking information on Internet usage in the Philippines as his company is evaluating setting up an online Lottery. Now although I live in the country I have not yet started to target the local market as my gut feeling is they have a big learning curve.

I told him that lot of Filipinos used Sulit a kind of local Craigs list and most use Facebook and that was about the limit of my knowledge.

Today I have just completed a little searching which confirmed most of my feelings and am passing on the following information to him.

The Philippines population is relatively young and some 20% use Facebook. Between March 2010 and now the number of users has more than doubled to 27.5 Million with the country being in top 8 worldwide having overtaken both France and Germany. It is noted that some 40% are within the 18-24 years old age group.

Filipinos are the 9th biggest users worldwide of Twitter with 16.1% of the online population tweeting.

I have also dug up an old study from 2008 by McCann Universal where Filipinos ranked:

• First in social networking
• First in sharing photos
• First in viewing videos
• Second to South Korea in reading blogs
• Second to Brazil in sharing videos
• Fourth in writing blogs
• Fourth in downloading podcasts
• Sixth in using RSS/feeds

One result which did come as a surprise was from the 2008 report concerning blog writing and I need to look into this matter further, perhaps there is an opening for recruiting content writers

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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davidogdens [@] gmail.com
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How Not to Advertise

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

I actually came across this blogpost whilst research an article and think there are some lessons to be learnt

"The Fastest Way To Lose Weight – Guaranteed!
Long Lasting Energy That Shreds Away Extra Pounds
Formulated To Offset The Irritability That is Commonly Associated With Dieting
End Your Hunger Within 60 Minutes Of Your First Dose
Buy 2 Get 1 Free! Simply Add 3 To Your Cart and Get Discount at Checkout"

It seems there is one born every minute someone who opens their mouth before engaging their brain.

The writer is in such a hurry to sell weight a loss elixir that he has made elementary mistakes, yes he has got the word out but no links or contact information so no customers. Just as well it is a free WordPress blog otherwise he would be out of pocket on day one.

Yes the blog name loseweightfasts might not be too bad but Lose Weight is a high competition area and much more detail research needs to be undertaken. Time should have been taken to sort out the structure and content of the blog, remove the default headers "just another wordpress blog" and "hello world".

I really feel sorry for these type of people who seem to think there is easy money to be made on the Internet, there is no lack of information out there, but jumping in without planning and research will get them nowhere apart from blowing away their dreams.

Drawing up an advertising campaign is not to be taken likely and will often involve not only market research but testing, using different layouts and images,if you are looking for inspiration go to Ads of the World I am sure you will find a spark to help your thought processes

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising Control

Generally speaking there has been little of no control of Internet adverting content, however thus is beginning to change, already in the USA legal requirements are being brought into play and it is illegal to make false or misleading claims in advertising. Online there are specific types of advertising considered misleading and may be illegal or strictly regulated.

Product reviews and endorsements are one area of online advertising recently (as of 2010) regulated by the Federal Trade Commission (FTC). Websites, blogs and advertisers are not allowed to create fake review pages for products and are not allowed to endorse products when compensation is a factor without providing full disclosure of the compensation, including getting products at no cost for review purposes.

The above has resulted in many so called Independent Distributor sites coming under scrutiny and having to either comply with the new requirements or loose their distributorship.

Control outside the USA is at the moment more lax and generally freedom of speech prevails except with the likes of China, India and some other countries who practice or tend to practice some form of censorship, mainly connect in India's case with the widespread use of mobile phones, with Internet capability.

Mobile advertising is a new area and savvy companies now need to consider how their articles display on smaller portable devices

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
The Internet Marketing Agency

It is interesting, I have started to research "The Internet Marketing Agency" on Google some 5.75 million results, however I noticed that there was no advertising on the results page so I used the Google adwords keyword tool for the exact phrase and sure enough no results, so nobody is interested in bidding on this keyword. If a broader search is made, keywords such as "Internet marketing agency" and "web marketing agency " appear in the results which have moderate competition. These might be good keywords to pursue.

The Internet Marketing Agency when searched on Alexa does produce sites such as internetmarketingagency.com with an Alexa ranking of 1,465,103, so even though the domain name includes the sought after target keyword, its ranking is nothing to brag about and there appears to be a room for another site to target a top position for this keyword.

Hiring an Internet-marketing agency is cost effective unlike advertising. Advertising is very expensive, especially if it is carried out in traditional media like television, radio, and print. It can reach a large audience, but it is very expensive. Today, the Internet has changed everything because many people are using it extensively. In order to succeed in Internet marketing it is necessary that you search for a company that is equipped with qualified professionals who are at home with the complexities and scope of online marketing. If you get a good Internet marketing agency this will connected your business with different types of clients worldwide even when you are sleeping.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
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davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Email Advertising

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email Advertising

Legitimate email advertising has got a bad name due to illicit use in recent years. There is however no reason not to use this form of adverting, but it's often not as cheap and effective as other forms of Internet marketing. The term "email marketing" generally refers to 2 strategic practices:

1. Sending e-mails to improve customer relationships. Either to maintain current customers, or re-invite old customers back for repeat business
2. Placing advertisements in e-mails which other organisations send to their customers who have signed up for a newsletter

Email marketing is a bit like a digital version of the traditional paper mail-outs businesses have sent their clients for years. Without printing costs, emailed newsletters usually end up being cheaper than traditional pamphlets, but only become really cost effective for huge e-newsletters with 500 000 or more recipients. The crucial factors for email marketing campaigns, are the number of recipients who receive, read, & respond to a mail-out, and finally convert to sales. Good adverting content is essential.

People unfamiliar with email advertising often wonder what all the fuss is about. Didn't spam kill email as a advertising vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email outmoded? The answer is no, legitimate Businesses engage in email marketing because it works. And works well. Here are a few of the numbers...

• The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to "fall" to $39.40, when email will account for $67.8 billion in sales (reference).
• A 2011 MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher
• A 2011 business survey by Ireland's Marketing Institute saw 84% claiming email marketing was important or very important to their marketing strategy (reference).
• In a 2011 Focus survey of marketers, the channel cited most often as the best performer over the previous 12 months was email

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
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Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Security

Online social networking sites like Facebook, LinkedIn and Twitter continue to grow in popularity. According to The Nielsen Company, the amount of time we spend on social networking and blogging sites increased 210% over the past year, with the leading sites boasting hundreds of millions of users.

These virtual communities are not only a great way to stay in touch with friends, but are also increasingly being used for online marketing and this has opened a door for scam artist.

Thieves are devising increasingly clever ways to use these popular sites to run their cons. They'll hack into an account, pass themselves off as your friend, and then trick you into downloading malicious software....or they'll make a desperate, emergency plea for you to send them cash to a mail box, Yes that has happened to me...or they'll lead you to a fake web site that asks you for your private banking information.

Another ploy are the quizzes and games that ask for your cell phone number so that the results can be sent to you—and you don't know you've been conned until you see mysterious charges on your next phone bill.

So how can you Protect yourself?

• If something you get from a friend looks strange maybe an odd-looking web address or wording that doesn't sound like something they'd write check with them or over the phone or skype, and ask if they sent you the message.
• To avoid your own account being hacked into, protect your login information and use strong passwords (easy for you to remember, but hard for others to guess) that you change frequently.
• Limit what you share on your profile page or as part of online games. Revealing information like birth dates, cell phone numbers, travel plans, and activities that take you away from home can expose you to all kinds of criminal activity, including identity theft, stalking, and home robbery.
• Install and run anti-malware software that can automatically block any malicious files before they land on your computer and do damage.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Security

Once you start advertising your business online you also open up your website to the risk of being hacked, so you need to take precautions. Serious hackers target popular websites, Military, universities, large companies etc as the challenge is to break their security. The risk to other sites come from amateur hackers who just want to disrupt peoples lives.

Passwords need to be secure, do not use words that can be found in a dictionary, in any language. Use a mixture of upper and lower case with numbers the longer the password the more secure it will be. If you use WordPress do not use Admin as a user name,

File transfers using FTP provides a major loophole, if you search on Google there are 33,000 results on how to hack FTP. FTP transfers files in plain text exposing your credentials, so you need to use a secure file transfer system (SFTP) which encrypts your data.

Wordpress has security issues and you need to keep the software up to date or go through the PHP files with a fine toothcomb and customise the system, simply hiding the login and admin PHP does not work because potential hackers know where to look for these files.

Take care when using any ad dons or widgets, where possible examine the code for possible exploits.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising

Advertising Advertising techniques for many businesses include marketing strategy based primarily on word-of-mouth advertising. While word-of-mouth advertising is an excellent source for new customers; other advertising techniques should be utilized to retain your existing customers.

It is a well-known fact, that gaining a new customer is more expense than retaining an existing one! For that reason, retaining customers in a any economy is a matter of practicing good marketing techniques.

Recognizing and rewarding repeat customers is an excellent method for assisting those that are struggling to remain with your business due to increasing financial burdens.

For example:

• Depending on your business you could look to provide additional services that complement your main business.
• Offer some form of discount for multiple purchases such as buy three and get one free.

The possibilities are endless and require only a bit of imagination. Your customers will appreciate your courtesy and will in turn, reward you by repeat business that will more than pay for itself in the long run.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising

The very first key role of advertising and branding is generating awareness and recognition of a certain product or service. The second most important thing is to actually condition the minds of consumers as to what image you would want them to associate with the product, whether its cheap, durable, dependable, etc. This is the intrinsic value of advertising and branding and can be a little harder to determine. For example, if you mention toothpastes, what brand would first come to mind to consumers? Or if you ask for a most wonderful vacation hotspot, what would be the first word they would be likely blurt out? This does not necessarily mean they have actually been to that particular place, its their perception of the place for what they have seen and heard that made them believe its actually the top choice. I can still remember some adverts from my childhood such as Smash.

However, on the other side of the coin, once having established a very strong and powerful brand name, companies will find it hard to step away from its shadows. If in the future, the company would want to project a new image, or take on a different market position, it can be a difficult task to veer away for the identity that have been established. This would take another series of powerful marketing effort to transform the image of the product. It all whole new ball game, and a very expensive one at that. This is the beauty of advertising and branding. It is certainly the most powerful marketing tool that can make or break a company.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising

David Ogilvy is often know as the father of advertising, one of his first forays into advertising was to use postcards for direct selling and later on he became the genius behind the Dove advertising slogan

"Only Dove is one-quarter moisturizing cream".

He has written a book "Ogilvy on Advertising" which is a general commentary on advertising . In early 2004, Adweek magazine asked people in the business "Which individuals - alive or dead - made you consider pursuing a career in advertising?" and Ogilvy topped the list. His best-selling book Confessions of an Advertising Man is one of the most popular and famous books on advertising.

If you are needing to improve your advertising techniques I suggest you get a copy of his book from my book store.

Ogilvy's advertising mantra followed these four basic principles,

• Research: coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as research director.
• Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.
• Creative brilliance: had a strong emphasis on the "BIG IDEA."
• Results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me